Let’s face it, the HR marketing budget is usually a lean one. It’s often been a key factor in my “being creative” on projects for my clients. Now that we are in the midst of a hard-hitting recession, the need to do more with less has never been so true.
Take a quick look around your office, the department’s waiting area or the space that you use to interview potential hires. There’s most likely some real potential to:
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Make a statement to potential new hires about the people who work for your organization
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Bring your employment brand home to current employees
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Provide a real sense of community for all, which is so important to retaining good people
These are posters that Alstin created for Maidenform’s offices.
These are their real employees. The same employees that inspired their brand’s core message that touts Maidenform as a company where you can “BE” your best. The taglines on these posters read:
Being an Engineer = A Drive to Problem Solve
Being a Bra Designer = A Dream Realized (This particular woman always wanted to design for intimate apparel. Working for this iconic brand really is her ultimate dream job.)
Being a Research Design Engineer = A Passion to Innovate
When people can see themselves in the job they are applying for, they know it’s right for them. And when employees see their efforts respected and admired in the halls of Human Resources it means a lot. And it all can be done inexpensively with a quality print job set in a picture frame. Making a big impact without a big budget can be done and we’ll continue to regularly spotlight some great examples right here on Alstin’s blog.
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