Everyday (and multiple times throughout the day and at night, too) I scan HootSuite for top rated news within the #socialmedia world. Some links and tweets I just scan, others I click to scan full article and share, and some I read the full article, comment and share. I think this type of “engagement” (and really, who is starting to hate this word??) is typical of how many of us Twitterers, Facebookers and Bloggers consume the (often) overwhelming content out there in the socialsphere.
So…I was curious…if I were to take the “Day (or Night really) in the Life” concept and apply it to #socialmedia, what would my landscape look like? Well, I decided to boil down the Top Ten news items that came across my radar today (well, last night actually).
3rd Annual Shorty Awards http://shortyawards.com/ The Shorty Awards honor the best people and organizations on Twitter and social media. Nominations may be made through Twitter and this website, culminating in an awards ceremony that recognizes the winners in dozens of official categories, as well as thousands of crowd-sourced categories. For the first time, the Shorty Awards will also honor the industry’s best agencies and social media professionals.
Google Releases API for goo.gl URL Shortener http://bit.ly/f3s5Zhhttp://bit.ly/f3s5Zh #socialmedia An Independent study by WatchMouse found that goog.gl was the both the fastest and most reliable URL shortener tested. Google cites another study by Pingdom that confirms WatchMouse’s findings.
Now that goo.gl has an API, the biggest thing now lacking is the ability for companies to create customer URLs (like readwriteweb.com’s rww.to).
Google is also promising more security for the shortener. A Twitter worm spread last month by using goo.gl URLs to mask malicious links, but it’s not the only URL shortener that’s been used for nefarious purposes. Twitter started its own t.co shortening service in part to curb malware on its service.
I’m curious, anyone out there using their own custom URL shortener?
The Age Gap Narrows on Social Media Usage http://om.ly/BJhtO
As reported in the New York Times, a new Pew Research study finds that some of the greatest gains in social media use are occurring in older generations. For example, the percentage of Web users between 55 and 64 using social tools increased from 9% in December 2008 to 43% in May 2010. At the same time period, those 74 and older who are online quadrupled their social networking presence from 4 to16 percent.
Klout Gets $8.5M to Create the Page Rank of the Social Web http://gigaom.com/2011/01/10/klout-gets-8-5m-to-create-the-page-rank-of-the-social-web/ #socialmedia
Several companies have already experimented with offering special deals to customers who have high Klout scores, in an attempt to bolster word-of-mouth marketing via social media. The Palms Hotel and Casino has used Klout to put together a social influence group, while Virgin had discounts on flights to San Francisco. As social-media activity becomes more commonplace — thanks in part to the rapid growth of Facebook and Twitter — many companies are trying to figure out how to harness that phenomenon as a marketing tool. Salesforce.com CEO Marc Benioff has even talked about using social-networking influence as a method of determining how much to pay his employees.
Facebook Wins Relatively Few Friends in #Japan (NYTimes) http://www.nytimes.com/2011/01/10/technology/10facebook.html?_r=1&src=twt&twt=nytimes Facebook users in Japan number fewer than two million, or less than 2 percent of the country’s online population. That is in sharp contrast to the United States, where 60 percent of Internet users are on Facebook, according to the analytics site Socialbakers.
#SocialMedia #Guru MySpace to Be Hit with Layoffs – The once giant social media site, MySpace, will layoff half of its 1000 employees this week. The layoffs come as the social media site tries to restructure and overhaul the company in an attempt to save itself from poor financial situation.
@SocialTimes: New blog post: More People Get New Facebook Messages
Got Yours Yet?
#SocialMedia The 2010 Mashable Awards Winners [INFOGRAPHIC] http://mashable.com/2011/01/10/mashable-awards-winners-infographic/ After many long weeks of nominating, voting, petitioning, and fretting, you — the readers — have named your 25 favorite people, companies, gadgets and services, with more than 1.3 million nominations and votes. Great infographic by Shane Snow!
Facebook is NOT shutting down. #socialmedia http://mashable.com/2011/01/09/facebook-shutdown/
Really Did anyone take that rumor seriously??
Well, those are the “Top Ten” #Social Media stories to come across my HootSuite dash in 24 hours. Whew. No wonder I feel like I have #socialmedia induced ADD/ADHD – just reading the tons of info out there is a job itself! What I found fascinating doing this experiment was the variety of all of the #socialmedia news.
Happy networking tweeps! Drop me a line @JenHitchens and let me know how you’re doing in 2011!