I am one of those people who hates when bathing suits are displayed in the stores in February. I get physically ill when back-to-school supplies are advertised on the same page as beach chairs. But when it comes to focusing on Christmas in July, I’m all for it — especially when it involves QVC.
Am I a super-organized bargain hunter seeking Today’s Special Value stocking stuffers? No, I am a sometimes-creatively-stifled-copywriter who LOVES wrapping her brain around QVC’s Seasonal Hiring Campaign/Employee Referral Program.
Every year for as long as I can remember (and I’ve been at Alstin for sixteen years), our Creative Services department has had the pleasure of getting our holiday joy on way before the rest of the world is even thinking about mistletoe and merrymaking.
Our HR clients at QVC usually expect a few ideas to choose from. No problem there. Once the jingle bells in our minds start ringing, the ideas flow faster than the drinks at Alstin’s once-infamous holiday parties.
Though the economy has cut down on our office’s end-of-year festivities, it’s nice to know one of the largest multimedia retailers in the world is still filling their chairs and warehouses with nice, warm bodies. By the end of July, QVC’s Human Resources team has selected the creative campaign they like best — polling those in the West Chester, PA headquarters, their counterparts in Lancaster, PA, and those in North Carolina, Florida, Virginia, Texas, and South Carolina for their favorite — and visions of the campaign/ERP launch are dancing in their heads. Though it’s still sweaty and humid in the West Chester area, it’s prime time to staff a workforce that will enable QVC to ensure great gifting to the more than 98 million U.S. households their programming reaches each year.
Rather than just relying on local advertising, QVC lets their employees search out and refer potential elves. Did you know that ERPs are THE most cost-effective way to hire quality candidates? The retailer also reconnects with people who’ve worked for them in the past. And, every employee who refers someone who is hired is not only eligible for a referral bonus — he/she is entered in the company’s $500 ERP Reward Sweepstakes. Please. Santa should be taking notes!
Wondering what Alstin came up with this year? Check out the video we created — which made it really quick and easy for all of QVC’s various human resources departments to see the new creative and “vote” on it.
It’s never too early for a great hiring strategy. Or a really fun campaign. On my wish list? Five more clients like QVC.
Though a QVC gift card would be nice, too 
