Appetite for construction.

No Gravatar

Sometimes, when you’ve known someone — or, some agency — for a long time, you think you know everything about them. That’s why it might surprise some of our recruitment clients (heads of human resources departments) to learn that Alstin Communications is deliciously diverse when it comes to our projects.

Today’s featured special? plumsteadvilleinn.com

The destruction
The Plumsteadville Inn in Pipersville, PA had seen much better days. After all, the original tavern and 8-room guest house had been around since 1751. Located on Old Dyer Road — now Route 611— it was a welcome sight to tired visitors traveling by stagecoach between Philadelphia and Easton. Additions had been constructed then torn down, makeshift repairs had been made, and for decades, a lot had gone untouched. New owners Angelo and Denise Evangelista knew they had a lot of work ahead of them when they bought the historic property, but starting from scratch is never easy.

The calls for help
Though contractors provided the most immediate help, the Evangelistas knew the importance of setting a solid foundation for advertising and marketing the Inn was also crucial. They contacted the local media to let them know “the Plum” would live again. They reached out to interior designers to select color palettes, fixtures, and utensils that fit and helped to build upon the Inn’s history. And, they got in touch with Mike Schluth, Alstin’s President and Owner.

Wheels were turning
Things were moving along at the Inn. Plumbing was replaced, floors redone, and a beautiful piano restored. At Alstin, the creative wheels were turning. Though the bulk of our Creative Services’ teams employer branding projects are always interesting, getting our hands on some restaurant work was a fun change. While fashioning a logo for a menu, writing copy that would draw hungry locals, and taking pictures of mouthwatering food, a website was taking shape, and our appetites for construction were hearty.

Bright ideas
Jay Scheuerle, our Art Director, thought back to stagecoach days, inspected photographs of the original inn and its beautiful windows, and got a little lost in the past. Then, he created a logo that made everything old new again. I also loved playing with old fashioned phrases and seeing where they would fit generations later (“Hear ye, hear ye!”).

 

And our VP of Creative Services, Patty Cara, went — trusty camera in hand — to capture the food that would breathe new life into the Inn’s marketing. The results are stunning and incredibly tempting. After all, you can’t just take a picture of that gorgeously glimmering homemade bread pudding and just leave it there…

Something for everyone
Turning a shuttered, dilapidating old building into a vibrant meeting place was no easy task. But with the commitment and passion of the Evangelistas — and the support of neighbors who missed having a home away from home to meet and eat with friends — the Plumsteadville Inn lives on. And for a 261-year old who’s had some work done, she looks wonderful. The cozy rustic fireplaces are still there, but somehow, the state-of-the-art flat screen TVs work, too. The live music sounds great, and so does the extensive wine list. And with “Burgers & Beer, Lobster & Cheer”, there really is something for everyone. Check out the website to see for yourself. From detailed Menu and About Us pages to Reviews and Reservations, it’s a delicious place to spend your lunch break!

Though Angelo and Denise may disagree, we think the Plum’s happiest customers are the ones who work at Alstin — creative types with a constant hankering for stimulating projects.

Share

About Christy Parker

Christy Parker, Alstin's Creative Manager, has barraged us with brainstorms for more than 15 years. A multitasking copywriter who teaches head-first slides to her daughter's t-ball team, Christy believes equal parts ignorance and confidence - and regular shopping sprees - are all you need to succeed.