About Author: Jennifer Hitchens

Website: http://www.alstin.com
Description: Jennifer Hitchens, Consultant, Interactive Services, seems to have coffee, not mortal blood, running through her veins. Juggling her bags (laptop, spinning stuff, cool purse, projector) and array of web-based duties with professionalism, composure and a random assortment of funny faces, Jen, has been with Alstin for more than 13 years, lives and breathes the 'net.

Posts by Jennifer Hitchens

#SocialRecruiting Summit September 2010 – Redmond, WA (Microsoft) – my ‘remote’ take aways

Posted on September 14, 2010 | No Comments
While I wasn’t able to travel to Redmond for the #socialrecruiting (aka Social Recruiting Summit) at Microsoft’s headquarters, that didn’t stop me from ‘attending’ certain events and compiling another list...
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Just Google It. How much do you use Google on a daily basis?

Posted on September 7, 2010 | 2 Comments
The other night I got into a friendly debate about whether or not the moon we were looking at in the sky was a full moon or ‘almost full.’ So,...
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Google Talk / Google Voice competition for Skype? Uses within recruiting world?

Posted on August 31, 2010 | No Comments
Google Talk was officially launched yesterday as a free tool for non-Gmail users (even though Google Voice has been around for sometime and Google Talk has been free for Gmail...
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Philly Blog Tax: $300 Too Much – Blog Controversy in Philly – Summary of Facts

Posted on August 24, 2010 | 1 Comment
I’m a proud Philadelphian. I love my city…even with its bumps and bruises. Am I always fan of the government that runs the City of Brotherly Love? Not so much....
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Location-based features on Facebook – COMING SOON?

Posted on August 17, 2010 | 1 Comment
While I didn’t receive an invitation to Facebook’s Palo Alto campus on Wednesday to get “an update on the service’s features and products,” Jolie O’Dell from Mashable states that rumor...
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Are sharing toolbars the next ‘tool’ in a Recruiter’s Toolbox?

Posted on August 10, 2010 | No Comments
Notice the ever-increasing ‘sharing toolbars’ at the bottom of web pages you are browsing? Some are powered by Wibiya, others powered by Meebo. But, they all have the same common...
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Big News: Facebook Success Summit 2010: The Web’s Largest Online Facebook Marketing Conference

Posted on August 3, 2010 | No Comments
Back in May, I thoroughly enjoyed attending the Social Media Success Summit. All of the sessions provided valuable information, resources and tips from industry experts. (The prerecorded sessions certainly came...
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Automation and Engagement in Social Media: Walk the Line.

Posted on July 29, 2010 | No Comments
Daily living within social media comes with its challenges. One of the challenges that I struggle with is automation vs. personal engagement and the grey area that lies in between....
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Social Media Recruiting Mistakes to Avoid

Posted on July 20, 2010 | No Comments
I’m a member of many groups on LinkedIn. Like many of you, I’m sure receive dozens of emails every day updating you about your LinkedIn Group activities, hundreds of email...
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iDigress on the iPhone 4 antenna problems (and possible silver lining?)

Posted on July 13, 2010 | No Comments
I’ll admit it, I’m an “Apple Addict.” I first fell in love with my beige Mac G3 mini-tower back in the late 90s. I admonished PC users and thought the...
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The people behind your brand: creating Facebook Pages for recruiting.

Posted on July 6, 2010 | No Comments
I’ve had an article saved in my browser window for a few weeks now. Not because I’m lazy and never close out my Chrome browser (although I have to admit...
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How About a Humane Human Resources

Posted on June 29, 2010 | No Comments
As the #SHRM10 is winding down today in San Diego, I’m reflecting on some conversations I’ve had with both human resource professionals and job seekers. And, it’s come to my...
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My New Mantra: Life is an Adventure.

Posted on June 22, 2010 | 2 Comments
My wetsuit came in the mail yesterday. And the thought of trying on that rubber suit (even though it’s brand new – a huge bonus from last year’s rental) is...
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For Sale: Twitter Promoted Trends – How can this (ultimately) impact the recruiting world.

Posted on June 15, 2010 | No Comments
Pop quiz folks: What is a Twitter Trend? If you know the answer, you are already ‘in the know’ about how Twitter is considering the possibility to offer advertisers the...
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SHRM 2010 – Blogging, Tweeting and so much more!

Posted on June 8, 2010 | No Comments
This years SHRM event in SanDiego promises to be an event people aren’t going to want to miss! With keynote speakers like Al Gore, Steve Forbes, Marcus Buckingham, Shannon Deegan,...
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The Navy and Social Media – “Loose Tweets Sink Fleets”

Posted on June 1, 2010 | No Comments
While reading up on how organizations are creating and mapping out Social Media policies for internal use, I stumbled upon (ha ha, yeah I know) a terrific article by Andy...
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Center City Philadelphia + Social Media Plus Summit = A few of my favorite things.

Posted on May 25, 2010 | No Comments
Hello friends! I’m getting ready to head out for the Social Media Plus Summit in my hometown of Philly, the City of Brotherly Love. And, I can’t wait! It’s been...
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Facebook Ad Campaigns – Pay Per Click – pay to play in the social media sandbox.

Posted on May 18, 2010 | No Comments
Back on December 8th, 2009 I wrote a blog post that discussed all the basic ways an employer could create and target a Pay Per Click ad campaign on Facebook...
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May 2010: “Social Media Month”

Posted on May 11, 2010 | No Comments
I’m proposing that we should highlight the month of May as “Social Media Month.” There is so much activity on the subject! From the terrific first week of the Social...
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Destination: Social Media Success Summit 2010 (No travel required.)

Posted on May 4, 2010 | No Comments
I have to tell you, I’m very excited for the Social Media Success Summit 2010 (#SMSS10) to begin tonight, May 4, 2010 at 8PM EST. On tap for tonight’s presentation is...
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Facebook f8 Conference, Open Graph and Why You Should Care Within the Recruiting World.

Posted on April 27, 2010 | 1 Comment
I knew there was something motivating Mark Zuckerberg to switch the “Fan” terminology to “Like.” And, I knew it wasn’t because “liking” something was ‘more lightweight’ than being a Fan...
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Promoted Tweets, Twitter Stats and Chirp Developer Conference Announcements

Posted on April 20, 2010 | No Comments
There’s been a lot of speculation on how Twitter would start generating revenue. Last week, speculation has become reality with the announcement of Promoted Tweets. There’s a lot of ‘buzz’...
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Facebook Fan Page Changes: “Become a Fan” now “Like” – is it really a commitment issue?

Posted on April 6, 2010 | No Comments
Facebook is getting ready to change the way users can interact with Fan Pages. Rather than click on the button “Become a Fan” of a Facebook Fan Page, you will...
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Philadelphia Flash Mobs are really ‘Organized Rioting’ and the new role Social Media is playing.

Posted on March 23, 2010 | 3 Comments
Philadelphia has recently seen an increase recently in ‘flash mobs’ that are organized and communicated via social media sites like Facebook and Twitter. There have been three events recently (Feb...
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The Irony of #Whitehouse and #Gang tweets sharing the Twittersphere. Social Media is changing the landscape of how we all communicate with each other.

Posted on March 16, 2010 | No Comments
I read an article in the front section of the Philadelphia Inquirer on Sunday (yes, I still get a weekly printed newspaper—I’m old school sometimes…plus I like the coupons). The...
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Should Blogging be the Hub of Your Social Media Strategy? My take aways.

Posted on March 9, 2010 | 2 Comments
Chris Baggott and Jay Baer’s webinar “Should Blogging be the Hub of Your Social Media Strategy?” had so many great facts, tips, pointers and humorous analogies I ended up writing...
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Tired of the slide-by-slide presentation? Create a better presence in Prezi!

Posted on February 23, 2010 | No Comments
After completing the metrics reports for two Social Media Recruitment Strategies that were launched in January and ‘completed’ just last week (well, actually ‘paused’ by the client), I started to...
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What’s all the Google Buzz?

Posted on February 16, 2010 | 5 Comments
Being a social media enthusiast, I’ve been curious about all of the ‘buzz’ surrounding Google’s Buzz launch on February 9th. I finally witnessed the ‘Buzz’ yesterday (it was rolled out...
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Do you have an App for that? Mobile computing and recruiting.

Posted on February 2, 2010 | 2 Comments
I’m always on the quest for discovering (and downloading) new and useful apps for my iPhone. News apps, career apps, social media apps, cooking tips apps, music apps, stopwatch apps...
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Does the 2010 economy (a.k.a job recovery) have Seasonal Affective Disorder?

Posted on January 19, 2010 | No Comments
I don’t know about you, but I’m tired of hearing, “Things will get better in 2010!” Really? Why? Because 2009 was so absolutely dismal that it couldn’t possibly get any...
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Texting – Y so popular? b/c it’s simple and efficient.

Posted on December 30, 2009 | No Comments
I recently received my AT&T cell phone bill and was shocked to learn I sent over 240 text messages last month. I wouldn’t consider myself a ‘heavy texter’ like my...
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Alstin’s December iOnline – a Rerun of the Recap of Social Recruiting Summit

Posted on December 22, 2009 | No Comments
It’s December 22nd and Philly is recovering from the 28 inches of snowfall from Saturday. Most of the city is now a sloshy puddle with large grey snow drifts at...
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Facebook Pay-Per-Click Campaigns for Recruitment

Posted on December 8, 2009 | 5 Comments
Many organizations have joined the social recruitment movement by developing communication channels on Twitter, Facebook and LinkedIn. And now these same employers are saying, “Now what?” As a firm believer...
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Cyber Monday – retail shopping and social media

Posted on December 1, 2009 | No Comments
While I didn’t join the Black Friday shopping madness, I did go out on Saturday to my favorite ‘one stop shop’ retailer—Target (who’s bullseye logo my soon-to-be 5-year-old son easily...
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Social Recruiting Summit: My Take Away: How-To Build a Social Recruiting Strategy “Dashboard”

Posted on November 18, 2009 | 15 Comments
The Social Recruiting Summit in New York City on Monday was a great event—from the networking TweetUp event at Bar 657 sponsored by Monster to the final conference session given...
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Online ReTargeting and Customer Engagement: A Proven Online Marketing Tool Is Now Available For Recruitment

Posted on November 17, 2009 | 2 Comments
In recruitment advertising, a lot of money is spent on things like search engine optimization and marketing, job boards, banner advertising on industry sites, email – etc. Online advertising is key to...
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Top 10 Reasons to be Optimistic about Recruiting in 2010

Posted on November 10, 2009 | 1 Comment
I don’t know about you, but I need a dose of good news today. I’m tired of hearing all the negative news stories and terrible stats…so I’ve compiled a list...
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Philadelphia Phillies, Election Day and Septa Transit Strike

Posted on November 3, 2009 | 1 Comment
I don’t usually write two blog posts in one day, but given the unusual circumstances of how my day started…I feel the need. I woke to the euphoria that the...
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Social Media & Social Networking Recruiting – the How To’s and Can’t Do’s

Posted on November 3, 2009 | No Comments
Dr. John Sullivan’s article in yesterday’s ere.net really struck a chord with me. “The Many Benefits of Social Network Recruiting: Making a Compelling Business Case” Too often when discussing social...
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Career Network Landing Pages

Posted on October 13, 2009 | No Comments
Recruiting in the digital age is constantly evolving and it’s important to keep pace, stay focused and organized. Building relationships is all about communication. If you create a centralized area...
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The Move: 121 South Broad Street – Day Five

Posted on October 2, 2009 | No Comments
Having moved offices with Alstin twice in the past and having just moved myself twice in a six-month period, our relocation to 121 South Broad Street went pretty well! I’m...
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My Monthly Vendor Review: LinkUp.com – offering a real value for employers and job seekers.

Posted on September 15, 2009 | No Comments
Creating ‘real value’ in today’s tough economic times is a challenge. Creating value within the recruiting environment is even tougher. One service that offers employers valuable, useful and cost effective...
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Reaching the Text-Savvy with CollegeRecruiter.com

Posted on September 2, 2009 | 2 Comments
With over 10 million college students, recent grads and alumni using their site, CollegeRecruiter.com realizes the importance of communicating to this “text-savvy” audience by creating marketing channels for employers that...
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New Facebook Job App Through LinkUp.com

Posted on August 18, 2009 | 1 Comment
Do you have a Facebook Fan Page promoting your recruiting message/employer brand/job opportunities? If you haven’t heard already, a Facebook “Careers” Fan Page is a great way to promote your...
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Social media – interesting and innovative tool with Jobvite

Posted on August 4, 2009 | No Comments
Social media…social recruiting…social networking…call it what you want but don’t call it ‘useless’ for lack of tools/solutions to make life in this Web 2.0 world easier. I just participatedin a...
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Philly Sprint Triathlon ’09 – “I think I can…I think I can.” Live strong.

Posted on July 28, 2009 | 3 Comments
Driving along Kelly Drive into Center City Philly is an experience in itself. Now, every time (like this morning) I drive along that route, I look for the bridge that...
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Resume Sourcing – Making it Simple

Posted on July 7, 2009 | No Comments
Always on the look out for better ways of doing things (a.k.a “creating efficiencies”) I hear a lot of feedback from recruiters about how tedious resume sourcing can be –...
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Time flies & trying to pause for the Social Media Recruiting Summit.

Posted on June 23, 2009 | No Comments
Every Monday morning I go in the 7-11, grab my coffee (heavy on the French Vanilla creamer) and get a quart of milk for my weekly cereal breakfasts. Whenever I...
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Technology & Recruiting: Friend NOT Foe

Posted on June 9, 2009 | 2 Comments
I was listening to the radio today on my way into work, not HD, not satellite – just regular old radio. The topic of conversation was focused on today’s generation...
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Recruiting in the Twittersphere

Posted on May 26, 2009 | No Comments
Twitter. Sure, I was a bit skeptical the first time I dipped my toes in the Twittersphere. I understood the basic premise-in 140 characters or less announce to the world...
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About Author: Jennifer Hitchens

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