About Author: Jay Scheuerle

Website: http://
Description: Jay Scheuerle, our Creative Services department's Art Director, could have been a doctor, but chose to work amongst us mere mortals. An even-tempered designer and telescope enthusiast who's been shutting out co-worker chatter for more than nine years, Jay sees the angles others don't.

Posts by Jay Scheuerle

BMP in the Road – Safety Dance

Posted on January 8, 2013 | 1 Comment
I like to think of myself as a problem solver with a good sense of design. There are a handful of illustrators I’ve had the good fortune to work with...
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BMP in the Road – Print is dead…

Posted on November 8, 2012 | No Comments
The tale of print’s demise has been a common one in the past decade. Online work can give you live links, interactivity, and even motion! Animated gifs. Flash. Video! I’ll...
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BMP in the Road – Go to Helvetica

Posted on September 25, 2012 | 1 Comment
The other week, I’d watched the movie “Helvetica” and I know what you’re thinking. 1) Seriously, there’s a movie about a typeface?, and 2) Seriously, you watched a movie about a typeface? Well,...
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BMP in the Road: Effortless… NOT!

Posted on July 26, 2012 | No Comments
Over the years, Alstin’s become a very tight ship, and every member of our team is at the top of their game. It’s a great crew to work with because...
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BMP in the Road – Best Practices

Posted on May 30, 2012 | No Comments
The heart of what makes a company great is its “Best Practices” – the methods and techniques that have consistently shown results superior to those achieved by other means. A...
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BMP in the Road: Go, Go, Logo!

Posted on March 29, 2012 | No Comments
We’ve had some fun projects passing through Alstin in the past couple of months and some of them involved logo design. I LOVE logo work! Sure, these days, there are...
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BMP in the Road: Stepping Out?

Posted on January 19, 2012 | No Comments
Like anyone with a favorite pair of sneakers or some worn-in flannel pajamas, I enjoy being comfortable, but comfort has a way of letting the mind and body get sleepy....
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BMP in the Road: Jobs, Jobs, Jobs…

Posted on November 10, 2011 | No Comments
As a long-term graphic designer and the resident Mac tech-guy at Alstin, I found Steve Job’s’ recent demise to be the closing of a window that I’d often peered into....
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BMP in the Road: Personalized Fonts

Posted on July 28, 2011 | 1 Comment
Along with being a pixel-pusher, I’m a big fan of words and writing. Crafting a well-written letter or even properly expressing a thought can require a bit of tinkering, word-substitution,...
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BMP in the Road – Spoiled Chops

Posted on April 20, 2011 | No Comments
We’ve already talked about how good design takes time-that it’s an evolutionary process and unless you’re willing to settle on a piece pulled from your designer’s bag of tricks, you...
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Butterflies in the Hornet’s Nest (Ignorant and Proud! Part II)

Posted on March 17, 2011 | No Comments
My hunt for Double Bass information and opinion led me to a popular site (for enthusiasts, that is). Instead of starting a “newbie needs help” thread, I just read. And...
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BMP in the Road – Ignorant and Proud! (Part I)

Posted on January 6, 2011 | No Comments
Around this time last year, I was embarking on a wood-carving phase and made several animals of varying sizes over the course of the first three seasons. It was a...
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Favorite Blog 2010: Jay Scheuerle

Posted on December 20, 2010 | No Comments
This blog entry was a favorite of mine as it captures some additional appeal to design that exists beyond visual aesthetics. Perhaps I’ll follow it up with why design is important to...
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BMP in the Road: Upgrades – The Path Less Taken

Posted on September 30, 2010 | No Comments
Desktop publishing software can do amazing things. At an amazing price. If the abilities of these programs wasn’t so wondrous, “Photoshop” wouldn’t be considered a verb. The premier King of...
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BMP in the Road: Flash in the Pan

Posted on August 25, 2010 | No Comments
It used to be that every website that represented “creative” groups had a website done in Adobe’s Flash. You’d find menus, pieces and targets bouncing all over the page like...
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BMP in the Road: You’re Not My Type

Posted on July 1, 2010 | No Comments
“Renaissance” may not be the best word to use, but typography, more specifically font faces, underwent an explosion in the past ten years. Thankfully, it’s slowed down a bit and...
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BMP in the Road: You say you want an evolution.

Posted on May 28, 2010 | No Comments
A common misperception about design is that you just sit down, move some things about, make something bland look pretty. Good designers can make things look prettier than poor designers....
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My Precious.

Posted on April 29, 2010 | No Comments
By the looks of this blog, you might think we over here at Alstin eat, breathe and sleep all that is recruitment and retention. Every so often we’ll stray from...
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BMP in the Road – White On!

Posted on April 1, 2010 | No Comments
Stepping down from the podium and into yet another snow-drift has me attempting a course redirection with these posts, perhaps a little more observational than instructional (but hopefully with some...
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BMP in the Road: Design-a luxury we can live without?

Posted on February 4, 2010 | No Comments
Penny’s get pinched when the economy is tight, by individuals and companies alike. Why pay a designer to put together a new ad campaign or design your logo when you...
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BMP in the Road: Pixel Power

Posted on January 21, 2010 | No Comments
Most people understand that pixels play some part in electronic imagery. You’ve probably bought digital cameras that pushed ever-higher MEGApixels, but the question that lingers is: ”What is a pixel?”...
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Putting the Squeeze on File Size

Posted on November 13, 2009 | No Comments
In the Web World, there are two main formats for graphic files–jpegs and gifs. If you’re not creating web pages, this may not be important to you, but you might...
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BMP in the Road: Calibrate good times, come on!

Posted on October 15, 2009 | No Comments
So that print job you just received didn’t look the way you expected it to and you’re wondering who dropped the ball. Printers are always suspect and that designer you...
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BMP in the Road: Identities on the Move!

Posted on September 24, 2009 | No Comments
As we’re getting ready for an exciting change of location here at Alstin, it’s not merely the walls and building exterior that are taking on a new look. There are...
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BMP in the Road: See Spot Stay

Posted on August 27, 2009 | No Comments
4-color process printing can be full of curve-balls. If you’ve ever printed a photo from your digital camera, you know that what you see on the screen and what ends...
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BMP in the Road: Be a Vector Selector

Posted on July 30, 2009 | No Comments
When working on ads for a client, the first thing we end up needing is the logo. We addressed the problems in getting insufficient resolution for print-work in a previous...
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BMP in the Road: Leave it to the Professionals

Posted on June 25, 2009 | 1 Comment
I’m often surprised at the reasons for which some pitches (initially) get rejected. It’s not often that the artists end up going to client meetings, but we’ll get the reports...
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BMP in the Road: Image is Everything

Posted on May 28, 2009 | 1 Comment
Image is everything, right? Well, only if you have the rights to use it! The internet has put millions of images at our fingertips that we can copy to our...
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BMP in the Road

Posted on April 30, 2009 | 1 Comment
The usual state of business is typically “I need it the way I want it and I need it yesterday”. We’re all in a hurry and that doesn’t leave a...
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