About Author: Tony Rosato

Website: http://
Description: Tony Rosato, Alstin's Vice President, Client Development, is the most well-traveled member of our team and one of the nicest guys we know. Sharing his 20 years of industry experience with prospective clients everywhere, Tony's Type A personality is powered by premium iced tea (but never chocolate).

Posts by Tony Rosato

The State of Recruiting for 2012

Posted on February 3, 2012 | No Comments
For my blog post this week I wanted to include an infographic (what did we ever do before them?) on the state of recruiting that was done by Talent Technology....
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When it Comes to the Candidate Experience, There’s No Easy Fixes.

Posted on January 27, 2012 | No Comments
If you really want to see a VP of HR get nervous, ask him or her about the candidate experience at their organization. Like profanity-laced tirades and red faces? Ask...
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Have You Ever Been in a Presentation Like This?

Posted on January 20, 2012 | No Comments
With the very notable exception of working with a great group of talented people, I think my favorite part about working at Alstin is the presentations we do. Perhaps I...
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Willpower: A Book That Could Change Your Life.

Posted on January 13, 2012 | 2 Comments
As our blog readers know, I prefer to keep my reading in the land of fiction (to see my top fiction picks of 2011, click here). However, every once in...
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Five New Year’s Resolutions for Recruiters

Posted on January 6, 2012 | 1 Comment
So, we’re almost a week in 2012 already. How are those resolutions holding up? Hopefully, you’re staying the course and will be meeting the personal goals you’ve set for yourself....
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Best of Year Post: So What Did You Learn This Week?

Posted on December 16, 2011 | No Comments
As we wind down 2011, this December I am taking a second look at some of my favorite blogs. In case you missed it the first go-around, here’s my favorite...
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Great Fiction 2011, Part II

Posted on December 9, 2011 | 4 Comments
In Part I of my blog on my Favorite Fiction from 2011, I talked about some great reads by Chad Harbach, Adam Ross and Emma Donahue. There’s always so many great...
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Great Fiction 2011, Part I

Posted on December 2, 2011 | No Comments
Can we really be in December already? This month not only means the holidays, overeating and the end of the year, but also the time for my annual wrap-up of...
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Fare thee well, TBar. I’ll miss you.

Posted on November 18, 2011 | No Comments
If you read our blog (or ever see me out at a meeting) you know how obsessed I am with iced tea. That’s why I’m so sad to report on...
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I know the secret to creating jobs in this down economy.

Posted on November 11, 2011 | No Comments
You may think all I do is dream about iced tea and carp about the darker side of today’s technology. However, I do know the secret to saving the economy...
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Looking for Feedback on LinkedIn HR Groups

Posted on October 28, 2011 | No Comments
My post today is really less a blog post and more a call for help. I’d like to get our readers’ feedback on LinkedIn groups that focus on Human Resources...
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So this is why people love Apple

Posted on October 21, 2011 | 1 Comment
It’s official: I love Apple. I’m part of the cult, I’m drinking the kool-aid and I am a card carrying member of the club I used to mock. Actually, I’m...
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Revisiting the Greatest Commercial Ever

Posted on October 14, 2011 | 2 Comments
With the passing of Steve Jobs last week, I was reminded of Apple’s landmark “1984” commercial. Over the years, I’ve given many presentations on branding, and I never fail to...
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The Most Honest Car Commercial You’ll Ever See—and Love.

Posted on September 30, 2011 | No Comments
I don’t know about you, but I can’t think of any product that’s more advertising-saturated than the automobile. By my unofficial estimate, every NFL game shows an average of 6...
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Sorry Seems to Be the Hardest Word

Posted on September 23, 2011 | No Comments
I don’t want to brag, but I feel I should tell you that the CEO of Netflix and I are pals. In fact, he wrote to me this week and...
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Don’t try this in your office: A reminder that “Mad Men” is just a TV show.

Posted on September 16, 2011 | No Comments
Mad Men has become so popular, and is such a part of our culture, that it’s even being used as an inspiration for a line of clothing at Banana Republic....
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Pessimists Beware: Reports of Death Are Greatly Exaggerated.

Posted on September 2, 2011 | No Comments
Upon hearing that his obituary had been published in the New York Journal, Mark Twain famously said, “Reports of my death have been greatly exaggerated.” I’ve been thinking about his...
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The Grass is Always Greener on the Other Side of the Cubicle.

Posted on August 26, 2011 | No Comments
Sure, it’s a cliché, but it’s a cliché that can be so intoxicating! If you work in an office environment, you dream of ditching it all and working construction (fresh...
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Rethinking our Stereotypes about the Millennial Workforce

Posted on August 18, 2011 | No Comments
Last week I read an interesting study sponsored by the Kenexa High Performance Institute entitled: Attitude? What Attitude? The Evidence Behind the Work Attitudes of Millennials. In the report, they...
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The 10 Questions That Show Who You Really Are

Posted on August 12, 2011 | No Comments
If you’re a fan of the show Inside the Actor’s Studio, you know that at the end of each program the host James Lipton asks 10 questions of his guests. ...
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Tony, the Twit who Tweets, Hangs Up One of His Hats.

Posted on August 5, 2011 | No Comments
In my previous blog posts on Twitter, I revealed that I was the man behind the curtain tweeting for Alstin. I also talked about what I liked–and really, really didn’t...
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Recruiting: Thinking Twice about What We Know for Sure

Posted on July 22, 2011 | No Comments
The longer I work in recruitment advertising the more I believe in the old saying that the only true constant is change. I think Charles Darwin was spot on when...
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Social Networking and Privacy: Does Anyone Care?

Posted on July 14, 2011 | No Comments
Was it really only 1-2 years ago that the issue of privacy and social media was on everyone’s mind? Big lawsuits were pending over the right of employers to control...
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Show Me the Way to Go Home

Posted on July 8, 2011 | No Comments
A few weeks ago, I went to Atlanta on business. The meeting went great, and I got to spend some time with one of my favorite partners in our industry....
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An Open Letter of Apology from the Economy?

Posted on June 29, 2011 | No Comments
While traveling last week on business, I grabbed a New York Times. On the back page of the Arts Section was a full page (don’t see those much anymore!)...
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Putting Recruitment Videos to Good Use.

Posted on June 17, 2011 | No Comments
If you’re part of the recruiting, HR or communications industry, you’ve no doubt witnessed a big increase in recruitment videos over the last few years. Maybe you’ve seen some award-winning,...
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What HR and Managers Can Learn from Tina Fey and Bossypants

Posted on June 10, 2011 | No Comments
If you haven’t read Tina Fey’s hilarious bestseller Bossypants yet, you really need to get with the program. While laughing out loud, you’ll get a great peek into her suburban...
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Why our Love/Hate Relationship with the Internet & Social Media Makes Perfect Sense.

Posted on May 26, 2011 | No Comments
Looking over some of my blog postings from the past year, I see I’ve written about Information Sickness, reviewed books on what the Internet is doing to our brains and...
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A Public Relations Nightmare: Facebook, Google and Why Mom was Right.

Posted on May 18, 2011 | No Comments
By now, you’ve read all about Facebook’s clumsy attempt to spread negative information about Google to newspapers and bloggers (if you haven’t, or want to learn more, here’s a nice...
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Are you an outlier?

Posted on May 13, 2011 | No Comments
As those who read our blog know, I am a huge fan of great fiction. Every once in a while though, something from the world of reality catches my eye....
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Old Commercials To Make You Smile (and Cringe).

Posted on May 6, 2011 | 2 Comments
PART 5: How cheesy can you get? We’re so accustomed to commercials that use exaggeration and hyperbole to get their point across—in fact, we expect it. The not-so-subtle messages we...
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Revisiting the Candidate Experience

Posted on April 14, 2011 | No Comments
This is my second blog post on the candidate experience. If you read my first one, you know that the candidate experience is being talked about a lot on both...
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The Love Story Continues: An Honest Tea Update.

Posted on April 8, 2011 | 2 Comments
I can’t believe it’s been nearly 2 years since I wrote about my love for Honest Tea. That posting cemented my reputation as an iced tea addict—and I also received...
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New York Times to Begin Digital Subscriptions on March 28th

Posted on March 25, 2011 | No Comments
Last week I received an email from The New York Times announcing digital subscriptions (some call it a “paywall”) effective March 28th. Some content will remain free, and there are...
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Information Sickness: How Are You Feeling?

Posted on March 18, 2011 | 1 Comment
In 1985, Don DeLillo’s award-winning and influential novel White Noise was published. The novel was one of the first to discuss “Information Sickness” and what happens to us when we’re...
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Google, Black Hats and What it All Means for the Future of SEO

Posted on March 11, 2011 | No Comments
By now, you’ve probably heard about The New York Times article, “The Dirty Little Secrets of Search” and the trouble JC Penney found itself in for using “black hat” methods...
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The Employer Popularity Index: Where Does Your Company Rank?

Posted on March 4, 2011 | No Comments
An Exclusive Alstin Interview with CEO Roberto Angulo of AfterCollege, Inc. Just recently I learned of an exciting and important new tool for employers looking to get a “state of...
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The Internet: Which of the 3 Groups Do You Belong In?

Posted on February 25, 2011 | No Comments
There was a great article in last week’s New Yorker by Adam Gopnik titled “The Information: How the Internet Gets Inside Us.” His essay discusses the big-picture effect of the...
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Who won the 2011 Super Bowl of Ads?

Posted on February 11, 2011 | 3 Comments
Sunday’s Super Bowl provided not just a thrilling game, but a huge spotlight for advertisers looking to launch new campaigns and get their products noticed. What’s so special about Super...
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So What Did You Learn This Week?

Posted on February 4, 2011 | No Comments
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” - Charles Darwin...
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If Ad Agencies Planned Birthday Parties

Posted on January 28, 2011 | No Comments
Our COO, Mike Tedesco passed this around the office last week, and I had to share it with our blog readers. Of course, I love the parody and satire of...
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Yet More Twittering Thoughts from Tony, the Twit who Tweets.

Posted on January 21, 2011 | 1 Comment
This blog will mark the third time (read Part I and Part II here) I’ve written about my experience on Twitter. As I’ve said before, I am the person who...
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The Last Ad Agency on Earth?

Posted on January 14, 2011 | No Comments
As a lover of newspapers, I guess I’m a bit of an old timer. I still believe these reports proclaiming the death of all media that existed before 1990 is...
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“Blue Ocean” Strategy: Corporate-speak or the wave of the future?

Posted on January 7, 2011 | 2 Comments
Around the office, we always have a laugh poking fun at clichéd corporate-speak. Utter the phrases “new paradigm,” “think outside the box,” “value added” or “synergy” around here and you’ll...
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Great Fiction 2010, Part II

Posted on December 17, 2010 | No Comments
In Part I of my blog on my Favorite Fiction from 2010 I talked about some great works by Richard Bausch, Joshua Ferris and Jonathan Franzen. Let’s get right to...
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Tony’s Favorite 2010 Blog

Posted on December 10, 2010 | No Comments
As we wind down 2010, this December we’re all taking a look back at some of our favorite blogs. In case you missed it the first go-around, here’s Tony Rosato’s...
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Great Fiction 2010, Part I

Posted on December 3, 2010 | No Comments
By the looks of this blog, you might think we over here at Alstin eat, breathe and sleep all that is recruitment and retention. Every so often we’ll stray from...
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A Sure-Fire Way to Create a Happy Thanksgiving!

Posted on November 12, 2010 | No Comments
In the spirit of the upcoming holiday, I just wanted to take a moment to thank all our blog readers for your support and great comments. We’re always thankful to...
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Earth to Employees: How the U.S. differs from other countries when it comes to attracting talent.

Posted on November 5, 2010 | No Comments
Last week, I read a very interesting article on ere.net titled “What’s important to employees around the world” I strongly encourage you to read the whole article, but here’s just...
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Old Commercials To Make You Smile (and Cringe). PART 4: Worst. Ideas. Ever.

Posted on October 29, 2010 | 1 Comment
A good TV commercial is really hard to pull off. You’re trying to influence an ad-saturated, savvy audience that knows they’re being manipulated, and good ideas on paper don’t always...
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