Aye Caramba! When Denny’s Restaurants exhausted the Cheyenne, WY market in a search for Cooks via internet postings and local print ads, we needed to think outside the box and pursue some non-traditional means of media to get out their recruitment message particularly to a Hispanic market that posseses the right skill set. Unfortunately, there is no dedicated print or online media to cater to this small, highly targeted market. There was however a small Hispanic radio station in nearby Laramie that could provide the reach to the market Denny’s was looking for. Several years ago in a much more robust job market, non-traditional media outlets for recruitment including radio, cinema, billboards, and bus wraps were used with surprising frequency – employers had to use new and ambitious ways to get the attention of the right candidates. Are those days are coming back?
