Comments on: BMP in the Road: Leave it to the Professionals http://blog.alstin.com/bmp-in-the-road-leave-it-to-the-professionals The power of done.® Fri, 10 Feb 2012 17:01:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Melissa http://blog.alstin.com/bmp-in-the-road-leave-it-to-the-professionals/comment-page-1#comment-64 Melissa Thu, 25 Jun 2009 17:08:30 +0000 http://blog.alstin.com/?p=837#comment-64 Being that most "creatives" are right brained (look at the pictures more than the words) and the clients making the final decision are in positions of power and are usually left-brained, a savvy Account Rep can be the key to putting an idea over. An adroit AE who truly understands the creative intent of a campaign but also understands the concerns of the client can many times sell the idea. It is scenarios like this that end up "green-lighting" the most memorable ad campaigns and brands. Being that most “creatives” are right brained (look at the pictures more than the words) and the clients making the final decision are in positions of power and are usually left-brained, a savvy Account Rep can be the key to putting an idea over.

An adroit AE who truly understands the creative intent of a campaign but also understands the concerns of the client can many times sell the idea. It is scenarios like this that end up “green-lighting” the most memorable ad campaigns and brands.

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