The Daily Update Archive
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When a customer isn’t a good fit
Posted on July 6, 2011 | No CommentsWhile some businesses are starting to get busy and struggling to keep up with old clients providing new work, it’s important to remember that not every customer is a good... -
Facebook, Google, LinkedIn, BeKnown and BranchOut – let the Power Struggle begin within the social space.
Posted on July 5, 2011 | No CommentsYou knew it was coming. All this ‘sharing’ within the social worlds was bound to start getting territorial. Turns out Facebook, Google, LinkedIn, Monster, BranchOut all felt there was a... -
Have a Happy and Safe 4th of July!
Posted on July 1, 2011 | No CommentsTo our beloved blog readers: Please have a Happy and Safe 4th of July. We’ll be back next week with more great blogs! -
An Open Letter of Apology from the Economy?
Posted on June 29, 2011 | No CommentsWhile traveling last week on business, I grabbed a New York Times. On the back page of the Arts Section was a full page (don’t see those much anymore!)... -
Top 5 ways to stay ‘in the know’ for an event you can’t physically attend (ahem…like #SHRM11)
Posted on June 28, 2011 | No CommentsIt’s not always possible to send every team member to their complete ‘wish list’ of great networking and association events…whether the events are around the corner for a local MeetUp... -
Swallowing Your Pride and Hiring Real Talent
Posted on June 27, 2011 | No CommentsLet’s face it: a hiring manager’s job is tough. It’s not easy to find someone out there in a pool of thousands of applicants who “fits.” And we don’t just... -
YourHRStore is Open for Business.
Posted on June 23, 2011 | No CommentsWe’ve all seen promotional products done poorly. The sloppily printed smiley face squeeze ball that ends up rolling around your office drawer. The pen that doesn’t write. The letter opener... -
Social Media: Us vs. Them?
Posted on June 22, 2011 | No CommentsI came across this interesting infographic earlier this week via Exploring Social Media. With it came the challenge to those in the social media space to “teach more than preach”... -
Where ARE your Facebook Page Posts Going?
Posted on June 21, 2011 | No CommentsAn article popped up on my radar today. AllFacebook.com’s awesome author Brian Carter got a hold of some interesting stats complied by Jeff Widman of PageLever that were a bit... -
How to tell when it’s time to move on
Posted on June 20, 2011 | No CommentsWhether you’re an experienced vet in the workplace or a recent grad looking to make a name for yourself, there is one issue that employees likely experience at least once... -
Putting Recruitment Videos to Good Use.
Posted on June 17, 2011 | No CommentsIf you’re part of the recruiting, HR or communications industry, you’ve no doubt witnessed a big increase in recruitment videos over the last few years. Maybe you’ve seen some award-winning,... -
Focus on: mouth-watering knowledge. The value of focus groups in employer marketing.
Posted on June 17, 2011 | No CommentsDid you ever hear about the studies involving witnesses? Despite a group of people seeing a staged crime take place at the same time, there are rarely two people who... -
A case of mistaken identity
Posted on June 15, 2011 | 2 CommentsBetween appointments yesterday morning, I emailed a quick confirmation note to a client who I was meeting for lunch at one of the city’s best chains – Marathon Grill. She’s... -
QR Codes and Recruiting
Posted on June 14, 2011 | 1 CommentHave you seen QR codes on printed materials or in magazine ads? Yes? No? Do you use them? Have you ever thought about using them within your recruiting world? Lots... -
Business cards a way of the past?
Posted on June 13, 2011 | 1 CommentYou hand them out at interviews, lunches, meetings, trade shows and networking events, but considering the technology available today are business cards becoming a way of the past? In a... -
What HR and Managers Can Learn from Tina Fey and Bossypants
Posted on June 10, 2011 | No CommentsIf you haven’t read Tina Fey’s hilarious bestseller Bossypants yet, you really need to get with the program. While laughing out loud, you’ll get a great peek into her suburban... -
What I don’t miss about the good old days.
Posted on June 9, 2011 | No CommentsBeing a grizzled veteran of the recruitment advertising business (and how I hate being considered a veteran much less grizzled), I got to thinking about how much of our business... -
Getting what you want out of a job search
Posted on June 8, 2011 | No CommentsWhen was the last time you actually thought about interview questions and about how they apply to you? Hundreds of thousands of unemployed individuals are searching for a job right... -
Marriott and recruitment games on Facebook—better than Farmville?
Posted on June 7, 2011 | 1 CommentI’ve always been a big fan of making learning fun. Especially for my six-year old. So, why not make recruiting fun with gaming? What better place to test out this... -
It’s all about me.
Posted on June 2, 2011 | 1 CommentIn an age where we regularly Google ourselves, take our musings to the Twittersphere, post status updates and personal pictures without reservation, it’s no wonder that advertisers continue to find novel ways to capitalize on... -
The Changing Face of Twitter – bringing tools in-house and less reliance on third-party app development?
Posted on June 1, 2011 | 1 CommentTwitter has been up to some unusual activity recently. They recently purchased TweetDeck for $40 million. TweetDeck is a UK based company whose application helps users of the microblogging site... -
Think you’re short-staffed? Here’s how to tell.
Posted on May 31, 2011 | No CommentsIn light of the recent recession that much of the country is still recuperating from it’s a fact that many companies cut back in order to stay afloat and weather... -
Why our Love/Hate Relationship with the Internet & Social Media Makes Perfect Sense.
Posted on May 26, 2011 | No CommentsLooking over some of my blog postings from the past year, I see I’ve written about Information Sickness, reviewed books on what the Internet is doing to our brains and... -
From the mouths of employees: What makes a company a best place to work?
Posted on May 25, 2011 | No CommentsWhat employees say about the organization they work for holds plenty of weight. From being ”brand ambassadors” through their (good or bad) word of mouth advertising, to seeking out employee referrals or to... -
Using MeetUp for Recruiting Purposes?
Posted on May 24, 2011 | No CommentsMy first experience with MeetUp.com was an invitation to a running club and outdoor adventure club. I joined up with enthusiasm and was pleasantly surprised to see so many people... -
LinkedIn IPO: The Beginning of the Great Social Media Bubble?
Posted on May 23, 2011 | No CommentsIt’s official, LinkedIn (NYSE ticker: LNKD) is the first of the major social media players to jump into the stock market with their Initial Public Offering (IPO) on Thursday, 5/19.... -
You can’t help but question the employer: Why the brick wall?
Posted on May 19, 2011 | No CommentsWhile things continue to look up on the economic and job creation front, there are still 5.8 million Americans that are among the long-term unemployed. Recently, Alstin’s Anne Hillman blogged... -
A Public Relations Nightmare: Facebook, Google and Why Mom was Right.
Posted on May 18, 2011 | No CommentsBy now, you’ve read all about Facebook’s clumsy attempt to spread negative information about Google to newspapers and bloggers (if you haven’t, or want to learn more, here’s a nice... -
Bing and Facebook ‘Like’ It or Not?
Posted on May 17, 2011 | No CommentsSo, if you were to search for something…anything…on a search engine AND could view input from your friends and family on said search engine., would you consider this a bonus?... -
Breaking Down Problems in the Workplace
Posted on May 16, 2011 | No CommentsAn article recently posted to the Harvard Business Review blog titled, “Small Wins and Feeling Good” establishes one of the best ways to help tackle obstacles by dissecting them into... -
Using Facebook Ads to Get New Hires
Posted on May 11, 2011 | No CommentsFacebook is not only used as a social networking tool, but it also serves as a massive online medium for advertising to all kinds of people internationally. While several retail... -
Off the Beaten Path
Posted on May 10, 2011 | No CommentsEvery once in a while, I veer off the beaten path with my weekly blog post. And, today, dear readers (I can call you that, right?) I’m going ‘off road.’... -
Are you utilizing the most popular source on the planet?
Posted on May 4, 2011 | No CommentsMore and more companies today have realized the value of Facebook in building relationships with consumers and applicants, as well as creating a massive fan base of interested contacts. Brands... -
Facebook’s New Advertising Target: Your Friends & Their Friends
Posted on May 3, 2011 | No CommentsThere hasn’t been much fan fare or hoopla (yes, I use these words in everyday life) about a recent enhancement in your ability to ‘find friends’ within your Facebook account,... -
Solutions for Lessening the Workplace Burden
Posted on May 2, 2011 | No CommentsDuring the recession several companies, in an effort to stay afloat, went through the unfortunate and painful process of lay-offs, which isn’t easy for the employer or employees. That being... -
Failin.gs: Tell Me What You REALLY Think.
Posted on April 28, 2011 | No Comments“O wad some Power the giftie gie us To see oursels as ithers see us!” The above is an often quoted line from a Robert Burns poem entitled, “To A... -
Superhero capes given to jobless in Florida. (Now that’s just super bad.)
Posted on April 27, 2011 | No CommentsTo the tune of $73,000, Workforce Central Florida launched a PR campaign that included handing out thousands of superhero capes to the area’s unemployed in an effort to “raise awareness”... -
Facebook launches new Deals program today. Any effect on Groupon and LivingSocial? Doubt it.
Posted on April 26, 2011 | No CommentsFacebook today launched their ‘new’ Deals program for select cities (Atlanta, Austin, Dallas, San Diego and San Francisco). With the ‘new’ Deals program, local businesses can buy ads and offer... -
All is fair in Internet Reputation
Posted on April 25, 2011 | No CommentsA few months ago we posted a blog about Honestly.com, a website that allows employers to rate employees and potentially rate them poorly on a public forum. But let’s be... -
BMP in the Road – Spoiled Chops
Posted on April 20, 2011 | No CommentsWe’ve already talked about how good design takes time-that it’s an evolutionary process and unless you’re willing to settle on a piece pulled from your designer’s bag of tricks, you... -
McDonald’s will hold hiring day April 19 to fill 50,000 jobs. Top 5 “Take Aways” for Recruiters
Posted on April 19, 2011 | No CommentsToday, McDonalds has dubbed “National Hiring Day.” They have plans to hire 50,000 new U.S. employees—ranging from restaurant crew to managers. This additional staff will enable more of their operations... -
Recruiters Seeking Executives
Posted on April 18, 2011 | No CommentsAn article recently posted to Fistful of Talent titled, “Recruiters Don’t Own Executive Recruiting” evaluates the role of the Human Resources Recruiter when a company is in need of a... -
Revisiting the Candidate Experience
Posted on April 14, 2011 | No CommentsThis is my second blog post on the candidate experience. If you read my first one, you know that the candidate experience is being talked about a lot on both... -
Curriculum Vitae Interactive Video (or CVIV for short)
Posted on April 13, 2011 | No CommentsThis past week, Alstin had some college students stop by our offices for a tour and a Q&A session. They were a great group of hopeful advertising professionals from Rowan University’s Ad... -
Facebook Marketing – Business Success Stories for Pay Per Click Campaigns
Posted on April 12, 2011 | No CommentsI’m always researching new resources, trends and industry news as well as learning valuable insights from others in the social media space. And, Facebook advertising is an area that I... -
Coping with the workload
Posted on April 11, 2011 | No CommentsWhile there are signs that the economy is improving and that companies are beginning to hire again, if you happened to be one of the lucky ones able to hold... -
Facebook – Leading The Way In More Ways Than One. Getting the full advantage from a social media giant.
Posted on April 7, 2011 | 1 CommentI recently watched MTV’s broadcast of “Diary of Facebook,” a program that brings viewers and FB users behind the scenes of the hugely popular social networking site for a glimpse into... -
McDonald’s Latest Attempt to Flip the Meaning of “McJob” (not just their burgers)
Posted on April 6, 2011 | No CommentsMcDonald’s wants to flip the impression that a job with them is not just a low pay/dead-end “McJob” with one super-sized (I couldn’t resist) effort. On April 19th, McDonald’s is... -
Fear of failure holding you back? Taking the risk is worth the rewards.
Posted on April 5, 2011 | No CommentsSocial media has it’s risks. It’s not for the thin skinned, faint of heart, or weak stomachs. Yes, the general population, or even your own employees, can post negative comments,... -
Got spam? Job seekers and employers beware
Posted on April 4, 2011 | 2 CommentsIf you are currently a job seeker in the tri-state area, chances are you have used the staffing agency The Creative Group to help find the position that you’re looking...
