DIY Recruiting Collateral Needs Awesome Creative!

The economy is in pretty bad shape still, duh. And recruiting budgets are typically the last to be restored as we crawl back, inch by inch, from the recent recession. It is no surprise that many companies, our valued clients included, have cut back, cut corners, just plum cut anywhere they can – a do-it-yourself in-house approach in order to save precious recruiting dollars. So when Philadelphia Coca-Cola Bottling Company needed to update their in-house flyers advertising their job openings (which change on a weekly basis) to hand out at job fairs, they needed a solution that combined developing a professional, branded image unique to Philadelphia AND the ability to change the content as their recruiting needs dictated without incurring the time and money it would take for a vendor to update and produce small run flyers that would be useless after a week.

The solution? The Alstin design team created a “bottle image” that incorporates iconic Philadelphia photos and the coke bottle design executed in both print ads and the folder shown. Inside we took the traditional “step card” which is difficult to print on a traditional office color printer and turned it into “step flyers” allowing Philly Coke recruiters to update and print in-house the “Job Opportunities” and “About Philly Coke” flyers that are inserted in the folder.

There are many ways we can help your organization develop an eye-catching, memorable brand that can be used in collateral materials, direct mail pieces, e-mail blasts, microsites, print, online, and more without breaking the bank. Also see my blog Multi-tasking, brochure style for another example how Alstin can work with your budget to create brochures you can get some mileage out of.

Good creative is worth it folks! Step away from the clip art.