Comments on: Facebook Pay-Per-Click Campaigns for Recruitment http://blog.alstin.com/facebook-pay-per-click-campaigns-for-recruitment The power of done.® Fri, 30 Jul 2010 13:56:30 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Neil Costa http://blog.alstin.com/facebook-pay-per-click-campaigns-for-recruitment/comment-page-1#comment-2400 Neil Costa Sun, 20 Jun 2010 12:51:48 +0000 http://blog.alstin.com/?p=1703#comment-2400 This is a great approach to target the audience you want. You just can't sit back and wait for the candidates to apply to a job posting. You need to be aggressive with your employment brand and go fish where the fish are. The HireClix team always suggests a mix of Recruitment Pay-per-Click which includes facebook, Indeed, SimplyHired and maybe even Google, Bing and Yahoo if you are really ready for the big league. Also, thanks to Joseph P for the heads up on Newton. Will certainly check it out. N~ This is a great approach to target the audience you want. You just can’t sit back and wait for the candidates to apply to a job posting. You need to be aggressive with your employment brand and go fish where the fish are. The HireClix team always suggests a mix of Recruitment Pay-per-Click which includes facebook, Indeed, SimplyHired and maybe even Google, Bing and Yahoo if you are really ready for the big league.

Also, thanks to Joseph P for the heads up on Newton. Will certainly check it out.

N~

]]> By: Adam http://blog.alstin.com/facebook-pay-per-click-campaigns-for-recruitment/comment-page-1#comment-632 Adam Fri, 11 Dec 2009 18:05:58 +0000 http://blog.alstin.com/?p=1703#comment-632 Jen - excellent post - it's nice to see that potential recruits should be treated as customers. Jen – excellent post – it’s nice to see that potential recruits should be treated as customers.

]]> By: Gerry Crispin http://blog.alstin.com/facebook-pay-per-click-campaigns-for-recruitment/comment-page-1#comment-626 Gerry Crispin Thu, 10 Dec 2009 21:24:14 +0000 http://blog.alstin.com/?p=1703#comment-626 What if you added to FB PPC a means for getting feedback from all those who clicked in order to learn about their subsequent experience. By indexing candidate experience, Facebook could then advise firms in different regions where they are going off the track. And the individuals What if you added to FB PPC a means for getting feedback from all those who clicked in order to learn about their subsequent experience. By indexing candidate experience, Facebook could then advise firms in different regions where they are going off the track. And the individuals

]]> By: alstin http://blog.alstin.com/facebook-pay-per-click-campaigns-for-recruitment/comment-page-1#comment-608 alstin Tue, 08 Dec 2009 18:55:50 +0000 http://blog.alstin.com/?p=1703#comment-608 Thanks Joseph - glad to hear you're seeing results from FB. My next article was going to highlight the strengths of LinkedIn. If you have any stats you'd like me to include/share - lmk. Thanks again! -Jen Thanks Joseph – glad to hear you’re seeing results from FB. My next article was going to highlight the strengths of LinkedIn. If you have any stats you’d like me to include/share – lmk. Thanks again!
-Jen

]]> By: Joseph P http://blog.alstin.com/facebook-pay-per-click-campaigns-for-recruitment/comment-page-1#comment-607 Joseph P Tue, 08 Dec 2009 18:48:45 +0000 http://blog.alstin.com/?p=1703#comment-607 Jennifer, This is a great post. I agree FB PPC is a growing option. We are seeing good results from a recent campaign. We’ve also connected out ATS to our FB fan page so we can not only gather all of our candidates in the same place but, we a can also test the effectiveness of our PPC and other job advertising efforts. We use Newton (www.newtonsoftware.com) and the real-time analytics feature to automatically track applicant source data. So far, Facebook is more effective than posting on Twitter or any of the other social networks other than LinkedIn. LinkedIn is by far our most effective source for SNS advertising. Jennifer,

This is a great post. I agree FB PPC is a growing option. We are seeing good results from a recent campaign.

We’ve also connected out ATS to our FB fan page so we can not only gather all of our candidates in the same place but, we a can also test the effectiveness of our PPC and other job advertising efforts. We use Newton (www.newtonsoftware.com) and the real-time analytics feature to automatically track applicant source data. So far, Facebook is more effective than posting on Twitter or any of the other social networks other than LinkedIn. LinkedIn is by far our most effective source for SNS advertising.

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