You Might Need To “Get With It” When …
You think SEM and SEO are rival rock bands. You admit to not knowing the first thing about Social Networking, but think it’s just a newfangled duhickey or fad that all the kids are excited about. You’re still wondering what in the world a “tweet” is, and if it’s part of some new project Ashton Kutcher is working on. You don’t have a Facebook page and never thought of setting one up for recruiting and retaining employees. You are on LinkedIn, but don’t have a group page for your toughest area of recruitment. The careers section of your company website is hiding from candidates in corners, behind unbolded or too small text and under an obsolete pull down bar – causing candidates to get lost and spend up to five minutes searching in frustration for your openings. You think “Come Grow With Us” might be a great, creative theme for your employer brand. When asked about your source of hire data, you are unable to determine where your new talent is really coming from.
Old school can be cool, but not when it comes to how you determine the best approaches to communicating with potential and current employees these days. If you are starting to feel a little out of touch, overwhelmed by it all, or not sure what direction you need to take first, don’t despair. And from what I am hearing, you are not alone.
From workshops to bring you up to speed, to effective consultation on the strategies and communications you need to get results, (shameless plug alert!) Alstin’s here to help you get with it and I am excited to help get you there. Your comments are always welcome, and feel free to drop me a line at blog@alstin.com.
