Driving up the Northeast Extension for a get-away weekend with my husband and three year old in tow, I spied a billboard for PenTeleData’s Computer Patrol with this tagline:
Our geeks are smarter than their geeks.
“Hey!” I exclaimed, “That’s also a great employer brand!”
My husband’s reply: “No work talk please.” Agreed. No work talk, this is a get-away weekend afterall. I’ll save it for the blog.
So what did I like about this tagline? If you happen to work for Computer Patrol – or want to invest your talent with a “smart” team – that’s a real compelling, feel good (feel confident) message being broadcast to the general public about the people behind the company.
There’s another great series of ads you may have already spied that’s in the same vein and I’ll go ahead and call it like I see it – awesome. I’m not alone with this train of thought on Intel’s current campaign that’s using this tagline:
Sponsors of Tomorrow.
If you want to attract the kind of tech talent that’s going to deliver the next “what’s next”, this message really speaks to them. And quite frankly it appeals to anyone who wants to work for a company that makes a big impact – particularly a company that “sponsors tomorrow.”
There are several ads in the series, but this one (Our rock stars aren’t like your rock stars.) is my particular favorite – if only for the t-shirt and notebook doodles. I love, love, love it.
Have you spied campaigns that you enjoy for the double-duty performance of marketing brand + employer brand? Please share and I will continue to do the same.
Author Bio:
Annette DeHaven, Alstin's General Manager, serves as right hand woman for an impressive roster of clients. Known for addressing problems head-on, Annette, who's led by example for more than 15 years, remembers crazy statistics, regularly spouts off mind-bending metrics, and recalls just about every field description for birds you've never heard of. 
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