Research by Gartner reports that more than 25% of the content that workers view each day will be dominated by pictures, video or audio by 2013.
Sound futuristic?
It’s just four years away.
Embracing the popularity and power of new media is about more than throwing together a video and posting it on YouTube. It’s thinking about who you’re targeting, the message you want to get across, the idea that will deliver that message in the most memorable way, and which sites (your Career site may or may not be part of the mix) will get you the traffic you want.
It may seem like a lot to wrap your head around. But by collaborating with some of the best multimedia minds out there, creating talked-about audio and video is as simple, affordable – and dare we say fun? – as it is smart.
Alstin Communication’s exclusive innerviews solution makes it easy and affordable to add multimedia to your message. From script ideas and production to final editing and content delivery options, innerviews gives you an essential tool to introduce your organization’s true “self” to a world of curious potential applicants.
Alstin is partnering with Peter Kuhn Creative Visuals (PKCV), an award-winning media development house, and we wanted to bring you a bit more about his company’s shared philosophy for creating talked-about multimedia solutions for recruitment and retention.
Q&A with Peter Kuhn
AC: What excites you most about what’s going on with the web?
PK: It’s the growth potential and the unbelievable traffic flow you can get with something when you take it viral. PKCV has a project right now with a big name company – a training video. How many people line up to see a training video? We built a trailer for it, put it up on YouTube, and emailed it out to certain people in their industry – the increased traffic on the client’s website was completely unpredictable. Usually, people gloss over training and HR pieces, but the client has people calling their rep and saying, “We’ve got to get a copy of this training video.” And the thing wasn’t even done yet!
AC: What’s the key to all the great new media development you’ve done?
PK: We pre-interview. There are preconceived notions about any job in any industry, and breaking stereotypes requires talking to a lot of people before we even get started filming or recording. On a typical shoot, we might interview two or three dozen people, but it’s quite possible only half will make the final cut. We choose the interviews with the answers that have the most heart.
AC: How does brainstorming for a script begin?
PK: Once the project is greenlighted, we sit down with the client and really get to understand them, their environment and their opportunities. By getting to know them and getting familiar with what they do and where they do it, we determine what they want to highlight and what we want to show. I get to meet a lot of great, diverse people. From presidents of Fortune 500 companies to somebody just starting out on the job, everyone has a story to tell and if you listen to them, there’s a real strong chance you’re going to learn something.
AC: Which of your services are you seeing the most demand for right now?
PK: The market is definitely trending toward online. The old web video/camcorder standard has changed. The web is a viable channel of distribution and right now, it’s about where it’s going, taking viral and the web more seriously from a business standpoint, and putting a quality product out there. Videos on homepages, personalized messages, what’s new and great – we’re seeing a lot of that now. What’s going to make a better impression: something flat and static, or a face-to-face, personalized look at the opportunity and the organization that candidates check out from the comfort of wherever they are?
Learn more about Alstin’s innerviews (cost-effective and results-driven) solution by emailing us today: blog@alstin.com.
