While I didn’t receive an invitation to Facebook’s Palo Alto campus on Wednesday to get “an update on the service’s features and products,” Jolie O’Dell from Mashable states that rumor has it the powers that be want to talk about location-based products.
So what could a geo-location offering on Facebook provide to users, advertisers and more importantly (for you) job seekers and employers? Well for one it enables small business owners (aka employers) the ability to market directly to people who potentially have ‘checked in’ on their location. Translation: you can market directly to people who reside or are employed directly within a mile radius of your location…a huge bonus for retailers, restaurant, hospitals and more.
Sites such as Gowalla and Foursquare already provide employers this opportunity but what they don’t do is promote their advertising (and targeting) capabilities to employers for recruitment advertising. Facebook has cornered the market to promoting their site as a potential recruitment vehicle. So, time will tell with these capabilities which will be announced tomorrow. Stay tuned.
In the meantime, a few articles I’ve found interesting in the past few days regarding location-based API world:
Why Location-Based Social Media Needs to Get “Passive” Aggressive
Sites such as Gowalla and Foursquare need to embrace passive check-in systems in much the same way that marketers have embraced permission marketing, he argues. “Stopping whatever you’re doing to check in when you arrive at a location is just lame,” Thomas complains.
Beyond Foursquare: 5 Location-Based Apps for Small Businesses
Foursquare is teaming up with megabrands like Starbucks and Jimmy Choo, but smaller businesses can find a niche with smaller location-based services, as well.
And, stay tuned for Annette DeHaven’s post on Wednesday about Foursquare.