As a creative professional with expertise specific to employment messaging, I’m doing some serious navel gazing these days. It’s a tricky time to be an expert in employment communications.
For more than twenty years I’ve worked on the creative side of an agency that specializes in helping organizations all over the country, big and small, find employees. But there’s no trick to finding employees these days. You probably know the numbers – millions of unemployed people looking for work. Millions more who are employed and looking to make a change. For every one opening advertised, companies are receiving hundreds, sometimes thousands, of responses. The biggest challenge for employers right now? Sorting through the responses. But that’s what got me thinking about pendulums.
One of the things that 20 plus years of industry experience has taught me is that the one constant is change. In the not too distant future, I believe that there is going to be a change. A big one. And, once again, a good employee will be hard to find. Anyone can react to the current circumstances; it’s the visionary who prepares for what’s next. And here’s what I think is next: The jobs will come to me. Directly to me. In my pocket. In fact, in some ways, they already do. I’m an iPhone user and I can currently find jobs through my Twitter app, my Facebook app, and any number of Job or Career apps that I could download, including my personal favorite, iJobs. A quick search in the app store using the word “job” brings up a host of downloadable job search options, including applications like “JobCompass,” “Job Search Coach” and even something called “JobRadio.fm.” A search using the word “career” brings up many more.
Now, here’s my question to the recruiters out there? Are you represented in my pocket job search? Should you be? In short, are you ready for what’s next?
Over the next few months, I’ll be taking a closer look at numerous mobile career apps. Stay tuned for details on what’s working, what’s not, and what’s next.
