Music and Creativity: Let the Music Play. Or Not.

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77005515As a Creative Director by day and an artist by night, I’m especially interested in tips and tricks to stimulate creativity. As I’m writing this, there is a base line pumping through my office wall. Every once in a while, a “wiki, wiki, wiki” floats over. This is one of our graphic designer’s music of choice while she gets creative. On days she’s out, the designer she shares a workspace with tunes in to the softer sounds of adult alternative. Somehow they make it work. Me? I need silence if I’m writing and something soft and slow if I’m painting. We’re all creative, we just use different types of music to fuel our creativity.

Two recent articles in Psychology Today shed some light on these differences. The first, “Your Music, Your Personality” talks about how taste in music can reveal key components about the listener’s personality, including creativity levels, open-mindedness and extroversion. It may even reveal the intelligence level of the listener. (Hats off to you jazz and classical lovers.)

The other article, entitled “How Music Feeds and Steers Your Imagination,”  provides insights on how music can specifically boost creativity and energy – as anyone who has ever compiled a gym playlist can attest.

So, here’s the challenge. I’m converting a corner of my basement into a den of creativity. In the back of my mind, I’m compiling the ideal playlist to boost my creativity while I work in this new studio. While musical tastes are subjective, I’d like to know what music works for you when you’re getting into the creative flow. I’ll compile the responses into an ideal creativity playlist and share with our readers. Bonus points for obscure tracks. Thanks for your feedback . . . and thanks for listening.

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About Patty Cara

Patricia Cara, our Vice President of Creative Services, has an eye for design no doubt honed by years of painting, photography, cooking (and school-projects). Every AE's go-to goddess at deadline time, Patty, with Alstin for more than 24 years, keeps it real with impromptu office dance parties and the latest iPhone apps.