If I asked you to name your favorite search engine, I am sure Google, Yahoo and Bing would rank right at the top. How about your favorite Job Aggregator (Indeed, SimplyHired) or a Job Search Engine (LinkUp)? Are you just as familiar with these? What are the differences and why should you pay attention?
Well, they each allow a user to find job openings and offer sponsored pay per click campaigns for employers, but job aggregators and job search engines have an advantage – only job openings and nothing else come back in the search results.
Indeed now boasts 16 million unique views and over 300 million page views per month and LinkUp is quickly expanding its user base with currently over 3 million job views and 700,000 page views.
Search engines base their results (what pops up once you’ve entered what you’re searching for) on website content, keywords and structure. Search results are free and based upon formulas created by the search engine. With most people viewing the first several links to obtain the information they need, paid locations called sponsored links can help ensure that your job doesn’t get lost in the mix.
The pay per click (PPC) locations for these sponsored links appear at the top and to the right of search results. As an advertiser you will only pay when a user clicks on the link to your job opening.
Benefits of Pay-Per-Click advertising include:
· Budget Control – Spend as little or as much as you want, you can set a limit of how much to spend per day
· Flexibility – Change budget, keywords, try new landing pages
· Pay for Performance – You only pay when someone clicks on the link
· Measurable Results – How many clicks? You will always know!
· Access Social Networks – Target passive candidates based on their profile
· Behavioral Targeting – Access those truly passive candidates based on online interactions
There are searches conducted — millions of them, actually – every second. It’s a search for information, entertainment, news, and of course: jobs.
