If you’re part of the recruiting, HR or communications industry, you’ve no doubt witnessed a big increase in recruitment videos over the last few years. Maybe you’ve seen some award-winning, “best practice” recruitment videos with polished messages and striking images. Perhaps you even have a “day in the life” video on your career site or a message from one of your organization’s leaders on why candidates should consider your organization.
Those are certainly great uses for a recruitment video (and yes, your friends at Alstin can develop a great one for you) but I think it’s easy to forget how recruitment videos can also be used as tool to correct misconceptions about an employer. For example, the Baltimore Police Department (like many police departments across the country) is significantly under-represented by women. When they examined the issue further they discovered that one major reason was uncertainty and apprehension over the required physical tests. The solution was this simple, no-frills, 50 second video outlining the physical tests.
I really like this video, not because it’s going to win any awards for production or clever taglines, but because it’s a great example of how video can be used cost effectively (and with a quick turn-around time) to target a specific need or issue.
How about you? What misconceptions could a 1 minute video clear up about working at your organization?
