Need to find something online? Step one – Google it. But if I were to ask you what the number two search engine is, you would probably guess Yahoo, right?
Video searches on YouTube now account for a quarter of all Google search queries in the U.S. More searches are done directly on YouTube – the number two search engine – than Yahoo. There’s a video answer to pretty much anything these days.
I go to YouTube every week to find some silliness to lighten up our blog. And in my Google searches, I’m starting to pay more attention to the fact that many of my search results come back with a link to a related video just a click away on YouTube.
Our online sources for news and information are also becoming more social. I just tweeted about an article I read this past Sunday that examined the difficult task Google has keeping pace with the flow of information on Twitter – Google is constantly checking the news feeds on Twitter, but is unable to search tweets in real time … yet.
New search engines specific to Twitter and all that is social on the web are cropping up and we’ve just been introduced to Bing. The verdict is out on whether Microsoft’s update to Live Search is up to snuff. But the $80 million in marketing will bring on visitors, searches and the reviews. (By the way, I really like this ad, the search engine – eh.)
According to stats from Google offered up in recent months, the search term “jobs” ranked sixth in the top ten search terms, above cars, games and some of the ever-popular naughty stuff. On average, more than 151 million searches are conducted each month that incorporate the key word “jobs.”
I now ask you to consider the job seeker experience as it relates to your career site(s) or jobs that you’ve strategically posted on a job board, a Twitter feed, your company’s FaceBook Fan Page, etc… Are they turning up in search results? Google some key words and see. Wouldn’t it be great to get a search result that included your jobs, or better yet a well-done recruitment video right at the top?
If you’re not there yet, there’s an interactive recruiting solution for that – we call it applicantarrow. A little search engine optimization goes a long way and when you bring in analytics and our Interactive Services team into the mix, applicantarrow gets your career website and job postings performing at their optimum level. Results count, so stop counting them the old-fashined way – you will discover ways to decrease your overall spend and increase the pipeline of talent.
