Social media has made it’s way to some of our favorite companies who have the power to reach many people. Those same companies have found a way to make us laugh with some really great campaigns. On this fine Wednesday, I decided to share some of my favorite social media campaigns with all of you!
You also had a chance to follow Barbie on Twitter & Facebook to see how she was feeling about all of this newly found love. To read more in-depth information about the campaign on all of its efforts, click here.
Below is a cute video that sums up the entire campaign, and of course, if Barbie and Ken ever re-united.
2. The Old Spice Guy:
This social campaign was one of the most awesome things to ever happen to both Old Spice and social media. Isaiah Mustafa has manliness, confidence and a memorable baritone that can make anything sound cool and sexy.
This campaign was a lot of fun to watch unfold. The Old Spice Man would solicit questions from fans on Twitter, Yahoo Answers and other websites. He then answered them in short, humorous YouTube videos, which were viewed a total of 135 million times. The campaign even started some flirty exchanges from Alyssa Milano
It worked because it was fun, intriguing and hilarious. Recently the second round has rolled out with well known romance novel cover star, Fabio. The campaign is called Mano a Mano, click here to see it all go down.
And now for my favorite social campaign…
1. New Era Rivalry:
I am a Yankee fan. I have been my whole life. As a Yankee fan, I was taught many things when I was little: The Yankees are the best team on the face of the planet, and the Red Sox’s will always be below us. I’m not an in your face kind of fan, nor do I hate other baseball teams (I love baseball in general), but when I saw what New Era did with their latest social campaign, I was floored.
Here’s a little snippet about this rivalry, according to USA Today, “There’s no rivalry in sports that comes close. The hostility and tensions explode onto TV screens all across America and on the baseball field whenever these two teams collide. It’s an embedded part of our culture.”
The fact that New Era captured this so greatly with Alec Baldwin (The Yankee Fan) and John Krasinski (The Boston Fan) is amazing. They are gaining some major buzz and have created a great tab to let fans select the team they support (Yanks are winning!) Check out the Facebook page here!
With the Yankees and Red Sox battling it out this week for 1st place, it will be fun to see what the new video will have to offer. Below is the most recent video, where I laughed a lot.
The beauty of all these campaigns is how viral and well targeted they are. These specific companies found the things that people enjoy the most about a childhood memory (Barbie and Ken, the dream couple), a fun and witty guy (Old Spice) and an old school sports rivalry (New Era). Their social, fun and I can’t wait to see more.
What are some of your favorite past or present social campaigns?
these are great campaigns, people come up with some awesome ideas.