Social Media Monitoring: (More) Fast & Free Ways to Monitor Brand Reputation

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I’ve been using several “fast and free” social media monitoring tools for years now. When it comes to research, competitive analysis projects, background information for new business pitches – you name it, there’s a ton of uses for them. I first blogged on these sites about two years ago and looking back, I’m still using most of them.

  • What am I not using anymore?

Google Reader: I admit it, I have not set up any recent RSS feeds and can’t recall the last time I logged into Google Reader, but this is still a great way to get several news feeds without clogging up your email.

  • What am I still using?

Google Blog Search: From here you can limit your Google searches to blog content only.

Twitter Search: Twitter’s very own search feature, and its advanced search option, is still great, but I now use another “newer” tool to search tweets more often. (See BackType below!)

Social Mention: Still one of my favorite tools and I think they describe themselves best:

Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.

It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

Another plus, Social Mention also offers up the ability to set up daily alerts on your keywords.

  • What have I added to the mix?

AddictomaticThis site will build out a tracking page that pulls content from Twitter Search, Google Blog Search, YouTube, WordPress, Ask.com, and other news and media outlets that looks like this one I just did on the keyword Philadelphia.

Once you set this tracking page up, turn it into a bookmark and you can click back to your page easily to get updated, real time content – so efficient, love this one!

BackType: While the basic Twitter Search feature is still a great way to check in on what people are tweeting on any given topic, this tool does a nice job of it and Twitter thought so too – they recently acquired the company. In addition to a robust search engine the results are delivered in a very clean and easy to peruse format.

  • What are you using?

Are you monitoring your company’s employment brand and if so, are you using any tools above and beyond these? Let us know!

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About Annette DeHaven

Annette DeHaven, Alstin's Vice President, Operations, serves as right hand woman for an impressive roster of clients. Known for addressing problems head-on, Annette, who's led by example for more than 15 years, remembers crazy statistics, regularly spouts off mind-bending metrics, and recalls just about every field description for birds you've never heard of.