Social Media Monitoring: (More) Fast & Free Ways to Monitor Brand Reputation

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I’ve been using several “fast and free” social media monitoring tools for years now. When it comes to research, competitive analysis projects, background information for new business pitches – you name it, there’s a ton of uses for them. I first blogged on these sites about two years ago and looking back, I’m still using most of them.

  • What am I not using anymore?

Google Reader: I admit it, I have not set up any recent RSS feeds and can’t recall the last time I logged into Google Reader, but this is still a great way to get several news feeds without clogging up your email.

  • What am I still using?

Google Blog Search: From here you can limit your Google searches to blog content only.

Twitter Search: Twitter’s very own search feature, and its advanced search option, is still great, but I now use another “newer” tool to search tweets more often. (See BackType below!)

Social Mention: Still one of my favorite tools and I think they describe themselves best:

Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.

It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

Another plus, Social Mention also offers up the ability to set up daily alerts on your keywords.

  • What have I added to the mix?

AddictomaticThis site will build out a tracking page that pulls content from Twitter Search, Google Blog Search, YouTube, WordPress,, and other news and media outlets that looks like this one I just did on the keyword Philadelphia.

Once you set this tracking page up, turn it into a bookmark and you can click back to your page easily to get updated, real time content – so efficient, love this one!

BackType: While the basic Twitter Search feature is still a great way to check in on what people are tweeting on any given topic, this tool does a nice job of it and Twitter thought so too – they recently acquired the company. In addition to a robust search engine the results are delivered in a very clean and easy to peruse format.

  • What are you using?

Are you monitoring your company’s employment brand and if so, are you using any tools above and beyond these? Let us know!


About Annette DeHaven

Annette DeHaven, Alstin's Vice President, Operations, serves as right hand woman for an impressive roster of clients. Known for addressing problems head-on, Annette, who's led by example for more than 15 years, remembers crazy statistics, regularly spouts off mind-bending metrics, and recalls just about every field description for birds you've never heard of.