I love working in Center City for many reasons, but the easy lunchtime access to great stores has to be one of the biggest. Just a few steps out the front door of our building and past a few lunch carts are a bevy of dazzling retail options sure to stimulate the senses of anyone interested in shoes, makeup, art supplies, clothes, fragrant bath products, and sports apparel.
But just when I thought Center City had the best one-stop thing going, I learned about social network landing pages. Turns out these pages (yes, of course Alstin has one and would love to make one for your organization…you didn’t think they were just going to let me rattle on about my shopping addiction, did you?!) give visitors to the page — or your web site, where many organizations house them — an at-a-glance look at all the places they can find you on the web. Think of it as a virtual mall kiosk, except instead of listing categories of stores, visitors find all the websites where the organization in question maintains a presence.
In addition to being a great time-saver, social network landing pages tell a visitor, client, vendor, potential applicant, etc. a ton about you. From watching videos you’ve posted on YouTube (um, professional ones) and following what your employees are blogging about to see who “likes” you, the places on your page help prove just how current and technological your organization really is.
In this case, much like scouting out a coming sale at a favorite venue, what you know can help you financially. Just like Alstin’s contest that will award a $250 Target (yes, Tar-zhay) Gift Card to one of the people who knows us (and our social network landing page) best.
Well, I must sign off. I ate at my desk and therefore only have 48 minutes left to check out the new running shoes at City Sports. Happy shopp…I mean, surfing!
