The Clock is Ticking: Social Media and Employment Marketing
Posted by Patty Cara in The Daily Update
The majority of employment marketers are simply not early innovators. Often for good reasons: The budget isn’t there, the needs are not great, and the old methods are still working fine. Why rock the boat? But, developing a social media strategy for your employment marketing isn’t about rocking the boat – it’s about not missing it.Through social media, the world is literally having a conversation. A large, loud, raucous, and incredibly varied conversation. If you are not participating in that conversation, your voice is not being heard. As a recruiter, this self-imposed silence represents a tremendous missed opportunity. Of all the possibilities that the growth of digital communications has presented to recruiters, the potential of social media may be the most powerful. Here’s why:
It’s about connecting.
Recruiting is about connecting – person-to-person. Finding the right candidate for the right position. At its heart, social media is about the same thing.
Your message adds value.
If social media contributions have no real value, they quickly become ignored or filtered out. The result? Immediate irrelevance. Employment marketers have the unique opportunity to contribute content of real value to social media. Employment messaging has never been more acutely relevant.
Timing is everything.
There are tangible advantages to entering the social media conversation sooner rather than later. Right now, early innovators are reaping the rewards of early entry. Things like desirable EM Twitter names and Facebook vanity URLs are being gobbled up as you read this. A “wait and see” approach = a lost opportunity.
Ease of Entry and Affordability.
Developing an effective Employment Marketing Social Media Strategy is not difficult or expensive. As the popularity of social media continues to grow, it’s possible, and even likely, that there will be high costs associated with content placement in the future. Right now, however, costs are minimal or non-existent.
Considered individually, the above statements present a compelling reason to plan your social media strategy now. Collectively, the message is clear. The world is waiting. The clock is ticking.
Author Bio:
Patricia Cara, our Vice President of Creative Services, has an eye for design no doubt honed by years of painting, photography, cooking (and school-projects). Every AE's go-to goddess at deadline time, Patty, with Alstin for more than 24 years, keeps it real with impromptu office dance parties and the latest iPhone apps.
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Great post – the point about adding value with your social media hits home. We always educate on the fact that social media is not only a great way to converse with prospects but also a great chance to help people with similar interests in their journey, whatever that maybe. Providing free, helpful information is a great way to keep their attention – rather than selling direct products. When they’re ready to purchase, and you’ve helped them with free insightful tips, chances are they’ll come back to you. Thanks again for the nice post.