A “Spring Cleaning” Checklist for Recruiters
Posted by Tony Rosato in The Daily Update, tags: career website, employee referral program, employer branding, recruiting, recruiting metrics, social recruiting
Beautiful spring weather has hit the Philadelphia area–finally! Hopefully, the warm weather will also coincide with a thawing of frozen recruiting budgets, icy austerity programs and the glacial pace of economic recovery.
With the start of the new season, it might be time to look at how you communicate with candidates and employees–and do some tidying up. Here’s a few places that might need a good cleaning:
Career Pages of your Website
Most organizations spend so much time, energy and money driving people to the career part of their website. So what happens when they get there? Is there engaging content that reinforces your employment brand? Can they easily find the information they need? Do you have videos and podcasts? ‘Day in the life” pages for key positions? How’s that application process? Little improvements to your website can net big returns in visits and applications.
Employee Referral Program
Readers of our blog know what a huge believer I am in ERPs – see my previous articles on ERPs here: Part One and Part Two. Nearly every recruiting study will tell you that ERPs are simply the best way to get the highest quality candidate. But be careful: the manner in which your ERP is promoted, administered, rewarded and communicated says volumes about your recruiting department and your entire organization.
Social Media
Perhaps you’re getting tired of all the buzz about social media for recruiting–or maybe you’re apprehensive because there’s so much to learn, and you’re not sure what’s hype and what’s real. Whatever your feelings, there are undeniable benefits–and undeniable pitfalls–to recruiting using Facebook, LinkedIn, Twitter and other social media tools.
Metrics metrics metrics
Maybe the arrival of spring is happening at the same time your organization is ramping up its recruiting efforts. One thing is for sure: you’re going to be held accountable for every dollar you spend, so make sure that your recruiting initiatives come with detailed tracking of results.
Employer Branding
The big question: what is the value proposition you are offering candidates, and how are you communicating that offer? In 2009 I think too many companies put branding and employee communication on hold when hiring needs slowed down. If the previous sentence describes your organization, the time to get back on track is now, not when you have 50 open positions and hiring managers breathing down your back. The recruiting landscape has changed dramatically since 2008. What do you want candidates to think about when they hear your organization’s name?
Spring is here, and it’s time to clean up the cobwebs and get moving! If you need more information on any of the above topics or if I can answer any questions, just drop me a line at trosato@alstin.com
Author Bio:
Tony Rosato, Alstin's Vice President, Client Development, is the most well-traveled member of our team and one of the nicest guys we know. Sharing his 20 years of industry experience with prospective clients everywhere, Tony's Type A personality is powered by premium iced tea (but never chocolate). 
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