employer branding Archive
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Looking for Feedback on LinkedIn HR Groups
Posted on October 28, 2011 | No CommentsMy post today is really less a blog post and more a call for help. I’d like to get our readers’ feedback on LinkedIn groups that focus on Human Resources... -
Self-promotions, video, and ERP from Alstin are winners!
Posted on October 4, 2011 | 3 CommentsThis year’s Creative Excellence Awards show that Alstin Communications is continuing its winning creative ways. Congratulations to our graphic designers, copywriters, account executives, administration — and of course, the clients — who... -
How to “Enchant” your Employees
Posted on July 11, 2011 | No CommentsJob-hopping seems to be more prevalent than ever as many job seekers took whatever they could find during the recession and might now be re-evaluating those decisions with things starting... -
YourHRStore is Open for Business.
Posted on June 23, 2011 | No CommentsWe’ve all seen promotional products done poorly. The sloppily printed smiley face squeeze ball that ends up rolling around your office drawer. The pen that doesn’t write. The letter opener... -
Social Media: Us vs. Them?
Posted on June 22, 2011 | No CommentsI came across this interesting infographic earlier this week via Exploring Social Media. With it came the challenge to those in the social media space to “teach more than preach”... -
Focus on: mouth-watering knowledge. The value of focus groups in employer marketing.
Posted on June 17, 2011 | No CommentsDid you ever hear about the studies involving witnesses? Despite a group of people seeing a staged crime take place at the same time, there are rarely two people who... -
From the mouths of employees: What makes a company a best place to work?
Posted on May 25, 2011 | No CommentsWhat employees say about the organization they work for holds plenty of weight. From being ”brand ambassadors” through their (good or bad) word of mouth advertising, to seeking out employee referrals or to... -
Using Facebook Ads to Get New Hires
Posted on May 11, 2011 | No CommentsFacebook is not only used as a social networking tool, but it also serves as a massive online medium for advertising to all kinds of people internationally. While several retail... -
Are you utilizing the most popular source on the planet?
Posted on May 4, 2011 | No CommentsMore and more companies today have realized the value of Facebook in building relationships with consumers and applicants, as well as creating a massive fan base of interested contacts. Brands... -
All is fair in Internet Reputation
Posted on April 25, 2011 | No CommentsA few months ago we posted a blog about Honestly.com, a website that allows employers to rate employees and potentially rate them poorly on a public forum. But let’s be... -
Revisiting the Candidate Experience
Posted on April 14, 2011 | No CommentsThis is my second blog post on the candidate experience. If you read my first one, you know that the candidate experience is being talked about a lot on both... -
McDonald’s Latest Attempt to Flip the Meaning of “McJob” (not just their burgers)
Posted on April 6, 2011 | No CommentsMcDonald’s wants to flip the impression that a job with them is not just a low pay/dead-end “McJob” with one super-sized (I couldn’t resist) effort. On April 19th, McDonald’s is... -
Are You Giving Job Seekers What They Want?
Posted on December 15, 2010 | No CommentsWhat draws qualified job seekers to the opportunities at your company? More and more these days, recruiters are being inundated with resumes from unqualified or under-qualified job seekers who are... -
Facebook and the Elusive News Feed for Continued Fan Engagement
Posted on October 12, 2010 | No CommentsDid you ever wonder why certain friends’ posts always show in your Top News Feed vs. other friends? Or, why specific page’s or group’s status updates appear more consistently in... -
If you blog about how lame we are, you’re fired!
Posted on September 15, 2010 | No CommentsTony Rosato sent me this pretty funny Dilbert cartoon the other day. I am sure many of you will also get a laugh from it, as well as relate: A... -
Communications and HR: Taking a deep breath, and stepping back to go forward.
Posted on August 20, 2010 | No CommentsThe other day I was in Jake’s, my favorite new sandwich shop, and in the next booth over were four young people having lunch. For the next ten minutes I... -
Does Your Organization Need an Ombudsman?
Posted on July 30, 2010 | No CommentsIn the “that-happened-yesterday-who-cares-about-it-now” age we live in, I was really glad this article caught my eye. I’m referring to a detailed, even-handed and informed criticism of ESPN’s handling of the... -
Summer Camp for Recruiters
Posted on June 24, 2010 | No Comments“No more hiring managers, no more budget freezes, no more applicants’ dirty looks.” Haven’t heard that one? Unfortunately, school is never really out when you’re a recruiter. But rather than... -
DIY Recruiting Collateral Needs Awesome Creative!
Posted on June 7, 2010 | 1 CommentThe economy is in pretty bad shape still, duh. And recruiting budgets are typically the last to be restored as we crawl back, inch by inch, from the recent recession.... -
Proactive or Borderline Stalker: When job applicants go down the wrong road to Stalkerville
Posted on April 8, 2010 | No CommentsThey call. They email. Sometimes they even show up, bright-eyed and bushy tailed with resume in hand. Unannounced and with no appointment. (Fill in screechy Psycho music here.) If you’re... -
A “Spring Cleaning” Checklist for Recruiters
Posted on March 26, 2010 | No CommentsBeautiful spring weather has hit the Philadelphia area–finally! Hopefully, the warm weather will also coincide with a thawing of frozen recruiting budgets, icy austerity programs and the glacial pace of... -
Music and Creativity: Let the Music Play. Or Not.
Posted on March 25, 2010 | 14 CommentsAs a Creative Director by day and an artist by night, I’m especially interested in tips and tricks to stimulate creativity. As I’m writing this, there is a base line... -
Employee Collaboration: Crowdsourcing for the Team
Posted on March 24, 2010 | No CommentsAre you a natural problem solver? A wellspring of ideas? Wish you had been the first person to turn a robe worn backwards into big bucks? Innocentive, a website that... -
Still Treating Candidates Like A Commodity?
Posted on March 8, 2010 | 2 CommentsWith record numbers of unemployed workers banging on your door you might think it’s ok to handle applications with an automated response telling them their application will be reviewed and...
