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employer branding Archive
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Self-promotions, video, and ERP from Alstin are winners!
Posted on October 4, 2011 | 3 CommentsThis year’s Creative Excellence Awards show that Alstin Communications is continuing its winning creative ways. Congratulations to our graphic designers, copywriters, account executives, administration — and of course, the clients — who... -
How to “Enchant” your Employees
Posted on July 11, 2011 | No CommentsJob-hopping seems to be more prevalent than ever as many job seekers took whatever they could find during the recession and might now be re-evaluating those decisions with things starting... -
YourHRStore is Open for Business.
Posted on June 23, 2011 | No CommentsWe’ve all seen promotional products done poorly. The sloppily printed smiley face squeeze ball that ends up rolling around your office drawer. The pen that doesn’t write. The letter opener... -
Focus on: mouth-watering knowledge. The value of focus groups in employer marketing.
Posted on June 17, 2011 | No CommentsDid you ever hear about the studies involving witnesses? Despite a group of people seeing a staged crime take place at the same time, there are rarely two people who... -
From the mouths of employees: What makes a company a best place to work?
Posted on May 25, 2011 | No CommentsWhat employees say about the organization they work for holds plenty of weight. From being ”brand ambassadors” through their (good or bad) word of mouth advertising, to seeking out employee referrals or to... -
Revisiting the Candidate Experience
Posted on April 14, 2011 | No CommentsThis is my second blog post on the candidate experience. If you read my first one, you know that the candidate experience is being talked about a lot on both... -
McDonald’s Latest Attempt to Flip the Meaning of “McJob” (not just their burgers)
Posted on April 6, 2011 | No CommentsMcDonald’s wants to flip the impression that a job with them is not just a low pay/dead-end “McJob” with one super-sized (I couldn’t resist) effort. On April 19th, McDonald’s is... -
Are You Giving Job Seekers What They Want?
Posted on December 15, 2010 | No CommentsWhat draws qualified job seekers to the opportunities at your company? More and more these days, recruiters are being inundated with resumes from unqualified or under-qualified job seekers who are... -
Does Your Organization Need an Ombudsman?
Posted on July 30, 2010 | No CommentsIn the “that-happened-yesterday-who-cares-about-it-now” age we live in, I was really glad this article caught my eye. I’m referring to a detailed, even-handed and informed criticism of ESPN’s handling of the... -
DIY Recruiting Collateral Needs Awesome Creative!
Posted on June 7, 2010 | 1 CommentThe economy is in pretty bad shape still, duh. And recruiting budgets are typically the last to be restored as we crawl back, inch by inch, from the recent recession.... -
Music and Creativity: Let the Music Play. Or Not.
Posted on March 25, 2010 | 14 CommentsAs a Creative Director by day and an artist by night, I’m especially interested in tips and tricks to stimulate creativity. As I’m writing this, there is a base line... -
Still Treating Candidates Like A Commodity?
Posted on March 8, 2010 | 2 CommentsWith record numbers of unemployed workers banging on your door you might think it’s ok to handle applications with an automated response telling them their application will be reviewed and...












