In today’s changing economy and with the increasing differences in the U.S. population, your organization’s competitiveness and success depend on the ability to welcome diversity and embrace it.
Welcoming diversity comes down to how diverse employees are represented in positions, opportunities, advancement levels, training, performance acknowledgement, and financial growth in your organization. It’s how diverse candidates are received in interviews, correspondence, and on-boarding. And believe me, candidates will talk about their experiences and communicate their thoughts to others in the industry. That’s where social media comes into play – in 2009, welcoming diversity also means welcoming social media into your overall strategy.
I personally believe that capitalizing on diversity in the workplace is an important issue for management to recognize the need for, and approach effectively through communication, adaptation, and an open mind for change. The most successful organizations are those that are genuinely planning and allocating their resources on diversity management.
We can all recognize that effective diversity recruitment requires more than a legal sounding EOE statement and the use of multicultural photos in a campaign. It requires managers, recruiters and other staff to become culturally aware and to spread the word of how great it is to work for your organization via branded company pages on top social networking sites, gathering a following of diverse populations through blogging, advertising on targeted blogs/websites, hosting social networking events, ultimately increasing your competitive edge, and bolstering your company image as an employer of choice.
Diversity can be defined as…
Acknowledging, understanding, accepting, valuing, and celebrating differences among people with respect to race, age, class, ethnicity, gender, physical and mental ability, sexual orientation, spiritual practice, socio-economic, status political beliefs, or other ideologies.
I couldn’t agree more. Make 2009 the time to upgrade your diversity strategy. We are personally and professionally connected to each other 24 hrs a day, 7 days a week. A strong diversity message is needed, and today, make sure that your message is carried out in a more interactive – and social – style
Author Bio:
Among the most fashionably dressed in our office, Nikki is an AE who excels at handling high-profile, demanding accounts (um, if you're one of them, we mean it in the best possible way) and keeping her cool. For more than 9 years our "modern day Dreamgirl" combines common sense with a strong work ethic.
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