Sunday’s Super Bowl was prime time for advertisers looking to launch new campaigns and get their products noticed. In the fragmented demographics of today’s TV viewership, it’s also an increasingly rare opportunity to have your message seen by the majority of the country. Combine that with a hefty price tag (estimated cost this year for a 30 second spot was $2.6 million) and you can see that the stakes are very high.
Of course, two of the biggest players in our industry are Monster and CareerBuilder, and both ran new spots during the Super Bowl.
The ads are below. Judge for yourself who you think took home the trophy. Or better yet, let us know your thoughts in the comments section below. Were they worth the money? Which one did you find funnier? More memorable? Does either ad change your opinion about the advertiser?
