Why women love Pinterest.

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Although men are also using this social platform (20%) Stats last week shared something most of us already knew, 80% of women are using Pinterest  (pin-ter-rest).  If you are a man and you are wondering what all they hype is all about, I will share it with you.

Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Since pretty much the beginning of time women have enjoyed inspiration boards (at least I have). Pinterest lets users “pin” things they like in order to create a digital board of inspiration. Want to start making new dinners this year? There’s a board for that- Planning a country inspired wedding? There’s a board for that- Want ideas on how to re-do the kitchen… You get it. This is why 80% of the women who use it are in complete bliss when scrolling through this site. It makes organizing, planning and creativity so much fun!

Recently a Mashable article shared that Pinterest is driving more traffic than it’s older friends over at Google+, Reddit, LinkedIn and even You Tube. That is huge.

Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic. In July 2011, Pinterest accounted for just 0.17% of referral traffic, proving the site’s blockbuster growth.

Pretty cool stuff right? I personally love the site and think it will get me in trouble with my credit card company and waistline. All it ever inspires me to do is shop and bake… but hey, it’s still pretty amazing. And for the guys who may feel left out I actually have a few male friends that are using Pinterest to share photos of amazing muscle cars, destinations they’d like to visit one day and art that inspires them. All very great boards.

Another great thing about Pinterest is that you can promote your brand. Be sure to read the article here to see how brands are using Pinterest to promote their brand, run contests and further increase interest in the brand and engagement!

Pinterest is still invite only, so if you are not on the site yet ask one of your many friends who already is on the site for an invite, or just drop your email below in the comments and I’ll be happy to end your productivity for the rest of the day. (The site is addictive. I promise)

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About Migdalia Gonzalez

Migdalia Gonzalez, Interactive Account Executive, likes to dive headfirst into research projects and exciting new cupcake recipes. Alstin’s go-to social media maven, Dalia gets a kick out of her adult soccer team and opening clients’ eyes to the impact emerging platforms can have on recruiting.